Email Marketing

Don’t Sleep on Email Marketing

Posted by ImageWorks Creative Team April 21, 2021
It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.
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Why Direct Marketing Is More Effective Than Ever for Business Growth

Posted by ImageWorks Creative Team November 18, 2020

Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience. That is why businesses invest heavily in marketing strategies that speak the language of the target customer; that appeal to the beliefs and interests of the ideal client. These days, marketers are going a step further to include direct marketing campaigns to their marketing strategies.

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How to Get the Best ROI for Your Marketing Strategies

Posted by ImageWorks Creative Team June 17, 2020
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
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Your Online Spaces Deserve a Few Updates

Posted by ImageWorks Creative Team April 16, 2020
Your website and social media profiles have rapidly increased in importance. If you've been putting off much needed updates and now don't know where to start, don't panic. We've laid out everything you need to do.
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laptop on top of an american flag background

7 Killer 4th of July Marketing Campaigns to Inspire You

Posted by ImageWorks Creative Team July 02, 2018

Let's take a multiple choice quiz.

It’s almost the 4th of July, and that means you probably:

a) Have a ton of work to finish before Wednesday

b) Are super excited for the fireworks and fun

c) Need to come up with an awesome social media post & email campaign for the 4th of July

d) All of the above!

The IWC Team picked d, and to help out others in the same boat as we are, we decided to come up with this post to help you promote your business on the 4th of July!

But first, as always, some statistics.

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Remarketing: The Must-Do Marketing Tacic

Remarketing: Why It’s a “Must-Do” Marketing Tactic

Posted by ImageWorks Creative Team January 24, 2017

 

It takes a user approximately 5 to 7 exposures to your brand before they really take notice, and when they do your chances of a conversion become much more likely. But how do you do this?

Most web users will go to a website, and leave. 93% actually. 7to 10% may interact, as those are the “buy now” users whom we all love so much! Still, 93% are still waiting to be educated, impressed and encouraged to act.

Enter Remarketing.

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Tips for developing successful B2B email marketing campaigns.

B2B Email Marketing Tips: Email Messaging that Works!

Posted by ImageWorks Creative Team July 06, 2015

If you have a list of contacts, congratulations! You have the basis for a robust lead generation campaign. Yet, the fact remains that four out of five B2B leads never actually turn into sales. Why exactly is that? Email marketing can be a great way to bring in new leads, but to make it work for you, your company must go beyond simply sending out generic emails and hoping for the best. The fact remains that in B2B marketing, you must target your leads based on their interests and nurture those leads to convert them into paying customers.

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Business 2 Business Email

7 “Must-Have” Rules for Successful Email Marketing

Posted by ImageWorks Creative Team May 19, 2011

Rules: don’t run with scissors; don’t play ball in the house; don’t smack your brother… we all have them. We urge you follow these rules prior to sending out your first email marketing campaign. Although, if you choose not to, we won’t tattle, but your analytics will.

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What do our PROSPECTS say about our own lead nurturing system?

Posted by ImageWorks Creative Team April 18, 2011

"I've been getting emails from your company on a regular basis. I have to say… it's the type of content I want to read. It certainly is compelling and drives a user to want to do business with you. So I’m interested in seeing what you can do for us…"

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