Email Marketing

How to Get Started With Review Marketing

Posted by ImageWorks Creative Team March 14, 2022

Customer reviews hold a bounty of information for business owners, small and large.  A solid review marketing plan will leverage the power of happy customers into new clients.  Unfortunately, many business owners are unaware of basic review marketing concepts.  This article will show you how to start to use reviews in marketing to keep you from missing out on a powerful marketing tool.

Read More

How to Get Started with Email Marketing

Posted by ImageWorks Creative Team January 12, 2022
Email marketing is better than any social media marketing strategy you or your marketing experts could cook up. While you are competing against every other email in your audience’s inbox, there’s no algorithm to game. It’s a channel you own almost as much as you own your website. No matter how flashy the latest social media platform is, email is too golden to brush aside.
Read More

Our Best Web Design, Branding, & Marketing Advice From 2021

Posted by ImageWorks Creative Team December 29, 2021

It may have taken all year, but we made it to the final week of 2021! We won’t blame you if you’ve already mentally checked-out until the new year. Before we get there, though, we’re sharing our best pieces of web design, branding, & marketing insight from the past year.

Read More

Our Top 5 Tools of Agency Management

Posted by ImageWorks Creative Team June 30, 2021
There’s a lot of moving parts when it comes to managing an agency or small business. As a business with over 20 year of experience, we’ve tried and tested many tools. So, here are our top 5 that will make your life easier as a business owner. 
Read More

Customer Journeys: A Simplified Explanation

Posted by ImageWorks Creative Team May 19, 2021

When a person encounters your brand multiple times (sometimes in multiple places) marketers call this a customer journey. The ultimate goal of the journey can be to make a purchase or sign up to a mailing list. However, without a little bit of structure from your company, the journey might lead your prospects to nowhere.

Read More

Don’t Sleep on Email Marketing

Posted by ImageWorks Creative Team April 21, 2021
It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.
Read More

Why Direct Marketing Is More Effective Than Ever for Business Growth

Posted by ImageWorks Creative Team November 18, 2020

Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience. That is why businesses invest heavily in marketing strategies that speak the language of the target customer; that appeal to the beliefs and interests of the ideal client. These days, marketers are going a step further to include direct marketing campaigns to their marketing strategies.

Read More

How to Get the Best ROI for Your Marketing Strategies

Posted by ImageWorks Creative Team June 17, 2020
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
Read More

Your Online Spaces Deserve a Few Updates

Posted by ImageWorks Creative Team April 16, 2020
Your website and social media profiles have rapidly increased in importance. If you've been putting off much needed updates and now don't know where to start, don't panic. We've laid out everything you need to do.
Read More
laptop on top of an american flag background

7 Killer 4th of July Marketing Campaigns to Inspire You

Posted by ImageWorks Creative Team July 02, 2018

Let's take a multiple choice quiz.

It’s almost the 4th of July, and that means you probably:

a) Have a ton of work to finish before Wednesday

b) Are super excited for the fireworks and fun

c) Need to come up with an awesome social media post & email campaign for the 4th of July

d) All of the above!

The IWC Team picked d, and to help out others in the same boat as we are, we decided to come up with this post to help you promote your business on the 4th of July!

But first, as always, some statistics.

Read More