Email Marketing

Customer reviews hold a bounty of information for business owners, small and large.  A solid review marketing plan will leverage the power of happy customers into new clients.  Unfortunately, many business owners are unaware of basic review marketing concepts.  This article will show you how to start to use reviews in marketing to keep you from missing out on a powerful marketing tool.

It may have taken all year, but we made it to the final week of 2021! We won’t blame you if you’ve already mentally checked-out until the new year. Before we get there, though, we’re sharing our best pieces of web design, branding, & marketing insight from the past year.

When a person encounters your brand multiple times (sometimes in multiple places) marketers call this a customer journey. The ultimate goal of the journey can be to make a purchase or sign up to a mailing list. However, without a little bit of structure from your company, the journey might lead your prospects to nowhere.

Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience. That is why businesses invest heavily in marketing strategies that speak the language of the target customer; that appeal to the beliefs and interests of the ideal client. These days, marketers are going a step further to include direct marketing campaigns to their marketing strategies.

Let's take a multiple choice quiz.

It’s almost the 4th of July, and that means you probably:

a) Have a ton of work to finish before Wednesday

b) Are super excited for the fireworks and fun

c) Need to come up with an awesome social media post & email campaign for the 4th of July

d) All of the above!

The IWC Team picked d, and to help out others in the same boat as we are, we decided to come up with this post to help you promote your business on the 4th of July!

But first, as always, some statistics.