Email Marketing

When it comes to email marketing, you have A LOT you need to get right. Why? Well, for starters:

You only have a few seconds to capture the attention of your target audience

It takes a user approximately 5 to 7 exposures to your brand before they really take notice, and when they do your chances of a conversion become much more likely. But how do you do this?

If you have a list of contacts, congratulations! You have the basis for a robust lead generation campaign. Yet, the fact remains that four out of five B2B leads never actually turn into sales. Why exactly is that?

Rules: don’t run with scissors; don’t play ball in the house; don’t smack your brother… we all have them. We urge you follow these rules prior to sending out your first email marketing campaign. Although, if you choose not to, we won’t tattle, but your analytics will.

"I've been getting emails from your company on a regular basis. I have to say… it's the type of content I want to read. It certainly is compelling and drives a user to want to do business with you. So I’m interested in seeing what you can do for us…"