Content Marketing

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Top 10 Blog Posts of 2020

With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.
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Get the Most For Your Post: Understanding the Purpose of Social Media Platforms

Picking your platforms ultimately comes down to your brand and business goals. However, if you’re going to expand into new territory, make sure you understand what each site entails before blindly posting the same content across all of them.
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How to Get the Best ROI for Your Marketing Strategies

There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
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How To Start a Company Blog

Blogging is a somewhat nebulous term. It’s a popular storytelling medium that’s as vast as the Internet itself. There are lots of different aspects to blogging, but we’ve broken down what you need to do in order to easily start a company blog.
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5 Helpful Tips to Prepare Your Business for Digital Transition & Positioning During Stay At Home

So many companies and strategists are telling everyone that digital marketing is more important now than ever. Okay, but how many are telling you how to properly take advantage of the landscape? Our guess is there isn't many, so we compiled a quick list of what you need in your digital strategy.
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Your Online Spaces Deserve a Few Updates

Your website and social media profiles have rapidly increased in importance. If you've been putting off much needed updates and now don't know where to start, don't panic. We've laid out everything you need to do.
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Declutter Your Digital Strategy

What's on your spring cleaning to-do list? While you're washing your windows& scrubbing your baseboards, don't forget to turn your duster on your digital strategy. Here are 3 things that could use a bit of decluttering.

1 Important Tip for Creating Marketing Videos

The trend for marketing videos is one that keeps growing, and more and more businesses are adopting video creation and sharing as a part of their marketing plan.

The Dynamic Content Creative Brief

With all the content inundating the world wide web, how do you ensure that yours breaks through the noise? Your content needs a purpose, direction, and a target. You want to understand why you are writing what you are writing and to who.

Get Awesome Content Without Creating It Yourself?

If you're in the business of creating content for marketing, you know it's sometimes tough to keep coming up with original, interactive content week after week.

One way to find great content without making it yourself? Contests.