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Why is Personal Branding Important in Today’s Economy?

Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.

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ImageWorks Creative Expands into Instagram & Pinterest

At ImageWorks Creative, we pride ourselves on having one of the most robust web and marketing design portfolios in the DC Metro Area.

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Get the Most For Your Post: Understanding the Purpose of Social Media Platforms

Picking your platforms ultimately comes down to your brand and business goals. However, if you’re going to expand into new territory, make sure you understand what each site entails before blindly posting the same content across all of them.

In the Thought Bubble: A Look at Our Social Media & Website Revamp

With the impact of COVID-19 slowing down business for everyone, ImageWorks leadership decided early on to take a step back and examine how we could use this time to better develop our business.

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Declutter Your Digital Strategy

What's on your spring cleaning to-do list? While you're washing your windows& scrubbing your baseboards, don't forget to turn your duster on your digital strategy. Here are 3 things that could use a bit of decluttering.

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Spring Clean Your UX: 4 Game-Changing Tips!

The weather is the temperature of your customers throughout the year, and like the weather it is constantly changing. Buying habits, new technology, usability shifts - they all play a role in the online customer experience. The seasons are fiscal quarters, each with new challenges and new goals.

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Do You Use Pinterest to Market Your Business? You Should!

Social media engagement is an enormous factor in bringing traffic to your website. Beyond the standard Facebook and Twitter presence, it’s important to branch out and use other platforms to maximize the benefits.

How Facebook advertising solves an age-old marketing dilemma

The very big advertising problem

A fundamental problem with many advertising platforms, like radio and TV, is that the message they deliver often reaches the wrong audience, or reaches the audience at the wrong time.

Is Twitter Right for Your Business?

You may already be active in your social media marketing with Facebook or LinkedIn, but is it worth branching out to Twitter?

Are These Social Media Misconceptions Hurting Your Online Presence?

Contently.com is back at it again with another great article on social media marketing. They highlight four common misconceptions that can negatively impact all the effort you put in to your posts.

Social Media