Branding

Branding strategy and eggs for breakfast

How Do You Feel About Eggs for Breakfast?

Posted by ImageWorks Creative Team July 09, 2014

Eggs have long been at the mercy of public opinion. They've transitioned from being a healthy breakfast food to being dangerously high in cholesterol to once again being seen as healthy in moderation.

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Branding & Marketing: What's the Difference?

Posted by ImageWorks Creative Team April 03, 2013

Merriam-Webster tells us that “branding” is something you do to a cow with a hot iron, but in business, we have a very different definition.  BNET defines branding as:

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Brands

New Rules for Branding in a Digital World

Posted by ImageWorks Creative Team February 14, 2013

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable and e

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