Branding

Today’s customers are connected customers.

Let's start by making one thing clear: we love working with our clients to bring their brands to life.

All brands need to refresh their look from time to time. Old style elements fall out of favor, and even the best logos are left looking tired after decades of use.

They’re popping up all over our website!

This is a guest post contributed by Abby Perkins.

Eggs have long been at the mercy of public opinion. They've transitioned from being a healthy breakfast food to being dangerously high in cholesterol to once again being seen as healthy in moderation.

Branding is a double-sided coin. When you see a good brand, you know it. When you see a bad one, you know it.

Merriam-Webster tells us that “branding” is something you do to a cow with a hot iron, but in business, we have a very different definition.  BNET defines branding as:

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable