Marketing

Web Design Firm Services and Plans

The 12 Days of Marketing & Web Design

Posted by ImageWorks Creative Team December 19, 2013

When you hire a custom web design firm, you need to know that you’re working with someone who can provide you with the best User Experience (UX) design, strategic marketing plans, quality content … and a partridge in a pear tree.  To help you choose the right agency, we’ve put together this helpful holiday list of everything your full-service web design and marketing firm should offer.  You may recognize the tune!

On the 12th day of Christmas, my design firm gave to me …

Read More
Video Sharing Takes on a Crucial Role in Marketing

Video Sharing Takes on a Crucial Role in Marketing

Posted by ImageWorks Creative Team November 12, 2013

A recent Pew Research Center survey tells us that video sharing among adult internet users has DOUBLED since 2009.  Today, 31% of people are likely to share or post video content online. 

What does this mean for your business?  Clearly, customers love videos! 

Adding a video component to your marketing efforts can help increase sales, drive traffic, and boost brand recognition.  The right video will be entertaining or informative, easily shared, and memorable, leaving viewers wanting more! 

Read More
Dog Police Mugshot

Link-Building and Content: The Right Combo for Getting Found Online

Posted by ImageWorks Creative Team July 26, 2013

In a recent interview, Eric Enge of Stone Temple Consulting asked Google’s Matt Cutts a question that weighs heavily on the minds of today’s SEO professionals: “Is link building illegal?”

Google’s algorithm changes over the past few years have scared many a webmaster into believing that backlinks could be detrimental to his or her site.  No longer the basic SEO staple it once was, link-building has instead developed a reputation as risky behavior that Google is poised to punish.

Read More
Cash

Creating a Results-Oriented Online Marketing Budget

Posted by ImageWorks Creative Team June 25, 2013

There are so many different facets of online marketing that it can be difficult for companies to determine an appropriate budget.  Without careful planning, things can quickly spiral out of control with various services vying for every dollar you have.  While we can’t tell you how much to spend, we can tell you the most important components of any internet marketing plan so that you can take them into account when deciding how to best make use of your budget.

#1 – SEO or Search Engine Optimization

Read More

Branding & Marketing: What's the Difference?

Posted by ImageWorks Creative Team April 03, 2013

Merriam-Webster tells us that “branding” is something you do to a cow with a hot iron, but in business, we have a very different definition.  BNET defines branding as:

Read More

New Rules for Branding in a Digital World

Posted by ImageWorks Creative Team February 14, 2013

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable and engage customers in a world that was almost exclusively print-based.

Read More