Marketing

Brands

New Rules for Branding in a Digital World

Posted by ImageWorks Creative Team February 14, 2013

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable

How to set a marketing budget, determine your marketing budget, small business marketing budget.

How to determine & set what your marketing budget SHOULD be!

Posted by ImageWorks Creative Team January 22, 2013

(Note: We've recently published an updated version of this article. Click here to read our 2014 Marketing Budget Blog Post.