SEO & AI Search Setup
Search engines and AI systems need a clear foundation before they can understand, rank, or recommend your website. We research, set up, and optimize that foundation — then keep it current as search evolves.
Get Pricing & Discuss OptionsBuilt for local service businesses, professional firms, and B2B companies.
What Is SEO & AI Search Setup?
Understanding the 3 pillars of search.
SEO & AI Search Setup is the site-wide and page-by-page metadata, schema, and technical SEO that tell search engines and AI systems what your business is, what each page covers, and how it all connects.
It includes ongoing updates as your site, services, and search behavior change.
On-Page Content — the writing, heading structure, keyword strategy, content organization, and conversion optimization on each page. Everything that happens on your website to help it rank and get referenced.
Link Building — backlinks, link-earning content, citations, and entity signals that build authority off your website. This is what moves the needle once setup and content are done — it pushes you past competitors who've done the same work.
SEO & AI Search Setup positions your business across Modern Search.
SEO shows up in organic listings and Maps. AI search shows up in ChatGPT, Gemini, and AI Overviews. This is the setup work that makes both possible.
SEO & AI Search Setup Plan
Get Pricing & Discuss Options- Research Foundation
- We research the keywords your buyers actually type and the AI-style questions they ask. That includes reviewing which competitors are showing up, mapping search intent across your homepage and core pages, and prioritizing pages based on your services, goals, and conversion value.
- When applicable, we also run a top-ranking competitor review to see what's working in your space and where the gaps are.
- Site-Wide Search Setup
- We build a site-wide metadata strategy covering page titles, descriptions, service labels, and page templates. Then we set up global schema for the business, website, services, breadcrumbs, and page relationships so search engines and AI systems can read the site as a connected whole.
- We also review crawl settings, indexing, sitemaps, canonical tags, and any launch-blocking technical issues that could hold back visibility.
- Homepage & Core Page OptimizationUp to 10 pages
- Each core page gets its own metadata and advanced schema structure, aligned to the keyword and AI prompt research. That means every page is built around the real buyer questions and AI-style searches it should support — not generic targets.
- We also look at page structure, content sections, trust points, calls to action, and the user path through each page, with recommendations for improving conversions alongside search visibility.
- Non-Core Page Setup
- Lower-priority pages are set up cleanly through a standard metadata and schema process, so they stay consistent with the larger site structure without requiring custom strategy on every page.
- Continued Optimization
- We update metadata as pages, services, search intent, and business priorities change. Schema gets updated as content evolves, standards shift, and AI search behavior changes. Core pages get adjusted as SEO, AI search, usability, and strategy develop over time.
- The goal is ongoing refinement so the site doesn't slowly fall out of alignment after launch.
Why ImageWorks?
Frequently Asked Questions
How Do I Set Up My Website to Rank on AI and SEO?
Start with keyword research and AI prompt research to understand how buyers search and what AI systems pull from. Then build that into your page titles, meta descriptions, schema markup, heading structure, internal links, and core page content.
The technical side matters too — crawlability, canonical tags, sitemap setup, and structured data all affect whether search engines and AI systems can read and recommend your pages.
Most businesses benefit from working with a team that offers AI search optimization services alongside SEO setup, because the metadata, schema, and page structure all connect to the website's CMS, templates, and architecture.
Is This the Same as SEO?
No. This is the foundation work that prepares the website for SEO, AI search, content optimization, and link building. It sets up the structure, metadata, schema, technical signals, and core page alignment those efforts need.
What Is AI Search Optimization?
AI search optimization is the process of setting up your website so AI systems — like Google AI Overviews, ChatGPT, and other AI-powered search tools — can clearly understand your business, services, and relevance when generating answers and recommendations.
How do you optimize for AI search? It starts with the same structural work that supports SEO: schema markup, clear metadata, logical heading hierarchy, and well-organized content. The difference is that AI systems also pull from entity signals, structured data relationships, and the way your pages answer specific questions — so the setup has to account for both.
How Many Pages Are Included?
The homepage and up to 10 core pages are custom-optimized. Lower-priority pages receive standard metadata and schema setup through a consistent process.
What Counts as a Core Page?
Core pages usually include the homepage, main service pages, major solution pages, key industry pages, important location pages, and high-value conversion pages.
What Happens to Non-Core Pages?
Non-core pages receive standard metadata and schema setup so they stay clean, consistent, and aligned with the larger website structure.
Do You Update Metadata and Schema Over Time?
Yes.
Metadata, schema, content, services, search behavior, and AI visibility standards change. Continued optimization keeps the foundation current.
Do I Need This Before SEO or Link Building?
Ideally, yes.
SEO, AI search, content optimization, and link building work better when the website is already structured correctly.
Can This Be Added to an Existing Website?
Yes.
SEO & AI Search Setup can be part of a new website build, redesign, or improvement plan for an existing website.
Get Your Site Ready for Modern Search.
Research, metadata, schema, and page structure — built for stronger visibility and long-term growth.