It used to be said that if something wasn’t on the first page of Google, it didn’t exist. That might no longer be true though.
Have you looked at Google Search Results lately? The first Search Engine Results Page (SERP) is taken up by paid search results aka advertisements, Google My Business listings, and Google Answer Boxes. Do people accept these as their only answers? Or has the modern web user begun to venture to Google’s Second Page?
Handpicked content: Our 2021 Web UX & Marketing Predictions
By Jordan Latham