Search Engine Optimization

As long as we've had search engines, we've had SEOs trying to game the results. For search engine optimizers who have been in the business for a long time, it can be hard to let go of the old techniques in favor of the new ones.

Whether you're launching a new site or simply trying to get better results from your existing site, you know that a big part of your success will come from ranking well in Google's organic search results.

Every year, our favorite SEO research tool, Moz.com, surveys hundreds of search engine optimization professionals to get a sense of how they're handling Google's algorithm updates.

Clients ask me all the time, “What exactly do you guys do to build up our search rankings?” I usually reply with, "How much time do you have? Better grab a Snickers!"

As we’ve discussed before, SEO isn’t cheap.  If you take on the responsibility yourself, you’re making a huge time commitment (and as any good business person knows, time is money).  And if you hire a qualified search engine optimization