ImageWorks Creative Blog
BonAero Homepage Screenshot

ImageWorks Features: BonAero's New Website!

Posted by Prajina August 7, 2018

IWC is proud to feature BonAero, a company that manages logistics for aerospace and defense companies. We recently launched their website, complete with a great logo design, unique subpages, and great content creation! Not to toot our own horn, but we think it’s pretty neat and wanted to share it with you.

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convert website visitors into customers

8 Strategies to Convert Site Visitors into Leads

Posted by Prajina July 31, 2018

The folks over at Leadfeeder have put together a great article about strategies to convert visitors to your site into interested potential clients.

If you're interested, click here to read the article: How to Convert Website Visitors into Leads

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Is Twitter Right for Your Business

Is Twitter Right for Your Business?

Posted by Prajina July 25, 2018

You may already be active in your social media marketing with Facebook or LinkedIn, but is it worth branching out to Twitter?

Well, as always, that depends. There are a lot of things you should consider before diving in, and we mean it when we say every business is different. But we made this post to help you find out if Twitter is right for you.

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Are These Social Media Misconceptions Hurting Your Online Presence?

Posted by Prajina July 18, 2018

Contently.com is back at it again with another great article on social media marketing. They highlight four common misconceptions that can negatively impact all the effort you put in to your posts. It's a great reminder about what really matters in marketing; the end result, not just the upfront metrics.

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3 Graphic Design Tips for Non-Designers that You Can Use Today!

Posted by Prajina July 10, 2018

If you’re DIYing your design work, you know it’s tough to make sure your visuals really do appeal. This great article by Midori Nediger of Venngage gives three great tips that you can apply to your work today, whether you’re designing a social media post or an E-book cover! Check it out here:

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laptop on top of an american flag background

7 Killer 4th of July Marketing Campaigns to Inspire You

Posted by Prajina July 2, 2018

Let's take a multiple choice quiz.

It’s almost the 4th of July, and that means you probably:

a) Have a ton of work to finish before Wednesday

b) Are super excited for the fireworks and fun

c) Need to come up with an awesome social media post & email campaign for the 4th of July

d) All of the above!

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customer journey road image

Customer Journeys 101: What are Customer Journeys & How Can My Business Use Them to Convert More Customers?

Posted by Prajina June 26, 2018

Customer journeys (also known as customer journey maps) are an incredible tool for online marketers. They give the prospect the exact information they need to lead them down the sales pipelines, when they need it. It’s often an automated process, so you can deliver targeted materials with a push of a button!

Here’s how journeys work:

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Does Your Social Media Strategy Need a Revamp? The Ultimate Checklist

Posted by Prajina June 19, 2018

If you're continually improving your brand's presence online, you know about the impact of social media. And like us, you are probably constantly evaluating your strategy to make sure it's up to speed. Our friends over at Sprout Social have created a great infographic checklist to help businesses see where they need to grow or what they want to focus on. Check it out!

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[Customer Journeys 101] Conversion Funnels: What You Need to Know

Posted by Prajina June 12, 2018

Here at ImageWorks, we are big fans of customer journeys, a relatively new idea that has taken a hold of the marketing world. We are getting ready to release some content to help you understand how it works! In the meanwhile, we found this great article by Neil Patel of Quicksprout.

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Figuring out the marketing budget

5 Fundamental Factors of a Marketing Budget

Posted by Prajina May 30, 2018

How do small to medium sized businesses set an effective marketing budget plan for their company? That’s a question we get asked quite a lot. Unfortunately, there is no magic answer.

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