ImageWorks Creative Blog

Close The Deal With Great Content

Posted by ImageWorks Creative Team October 30, 2018

Looking to gain leads through content? We've found a great article to help you do just that. The 4 Basic Truths of Good Sales Enablement Content offers some bold tips on how to develop the kind of content that will drive action and gain new customers.

The one takeaway you should not miss - make sure you are aware of who your audience is. Know them inside and out. Use what you know to create a roadmap for your content.

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The Dynamic Content Creative Brief

Posted by ImageWorks Creative Team October 23, 2018

With all the content inundating the world wide web, how do you ensure that yours breaks through the noise? Your content needs a purpose, direction, and a target. You want to understand why you are writing what you are writing and to who.
 

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Get Awesome Content Without Creating It Yourself?

Posted by ImageWorks Creative Team August 29, 2018

If you're in the business of creating content for marketing, you know it's sometimes tough to keep coming up with original, interactive content week after week.

One way to find great content without making it yourself? Contests.

Neil Patel has written a great article about using contests to create user-generated content.

Hop on over and check it out!

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Creating Good Video Content is Harder Than it Looks

Posted by ImageWorks Creative Team August 15, 2018

Our friends over at Contently have again written a great article on the “Dos & Don’ts of Brand Video”. It’s a great article that touches on many misconceptions that business owners have when it comes to branded video. Too often, business owners or managers think that just because it’s a video, people will respond well. The process of turning an average video into a great one is more difficult than it seems.

Want to read the 6 Dos & Don’ts of Brand Video?

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BonAero Homepage Screenshot

ImageWorks Features: BonAero's New Website!

Posted by ImageWorks Creative Team August 07, 2018

IWC is proud to feature BonAero, a company that manages logistics for aerospace and defense companies. We recently launched their website, complete with a great logo design, unique subpages, and great content creation! Not to toot our own horn, but we think it’s pretty neat and wanted to share it with you.

We styled the logo to reflect the logo design of Boneal, its parent company (which we also designed!).

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Is Twitter Right for Your Business

Is Twitter Right for Your Business?

Posted by ImageWorks Creative Team July 25, 2018

You may already be active in your social media marketing with Facebook or LinkedIn, but is it worth branching out to Twitter?

Well, as always, that depends. There are a lot of things you should consider before diving in, and we mean it when we say every business is different. But we made this post to help you find out if Twitter is right for you.

In general, you should branch out to Twitter if you can answer “Yes” to two or more of these questions.

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3 Graphic Design Tips for Non-Designers that You Can Use Today!

Posted by ImageWorks Creative Team July 10, 2018

If you’re DIYing your design work, you know it’s tough to make sure your visuals really do appeal. This great article by Midori Nediger of Venngage gives three great tips that you can apply to your work today, whether you’re designing a social media post or an E-book cover! Check it out here:

https://contentmarketinginstitute.com/2018/06/design-tips-nondesigners/

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laptop on top of an american flag background

7 Killer 4th of July Marketing Campaigns to Inspire You

Posted by ImageWorks Creative Team July 02, 2018

Let's take a multiple choice quiz.

It’s almost the 4th of July, and that means you probably:

a) Have a ton of work to finish before Wednesday

b) Are super excited for the fireworks and fun

c) Need to come up with an awesome social media post & email campaign for the 4th of July

d) All of the above!

The IWC Team picked d, and to help out others in the same boat as we are, we decided to come up with this post to help you promote your business on the 4th of July!

But first, as always, some statistics.

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