ImageWorks Creative Blog

It may have taken all year, but we made it to the final week of 2021! We won’t blame you if you’ve already mentally checked-out until the new year. Before we get there, though, we’re sharing our best pieces of web design, branding, & marketing insight from the past year.

As much as it doesn’t feel like it, the end of 2021 is approaching. We’ve got our eyes on next year and how we can do even better as a web design and branding agency. However, you can’t do better without first understanding how you’re doing right now. So, join us in looking back on 2021 at ImageWorks Creative.

The cold weather that has descended on the DC Metro Area - where ImageWorks Creative is based - conjures our winter jackets from the closet and thoughts of seasonal flus. Really, you can get sick year-round if you don’t take care of yourself. However, the conditions surrounding the holidays make it a little easier for sickness to take effect.

Our time with the tags has come to an end. Over the last few weeks on our blog, we’ve explored the history, use cases, and best practices for hashtags on the major social media networks. Places like Twitter, Instagram, and even Pinterest all have similar and yet different guidelines for how to get the most out of adding that little hash sign to a word or phrase.

In June of this year, Drupal announced their Drupal 8 content management system would reach its end-of-life cycle on November 2, 2021. While websites using Drupal 8 or earlier versions will still be operational after this date, Drupal developers and the community of open source coders will no longer respond to bugs or provide security updates for those sites. As this date is rapidly approaching, ImageWorks developers are working with our clients to update websites that are not on the most recent version of Drupal.

How many of you reading this knew Pinterest is a search engine? The social site is known for its bookmarking capabilities, allowing users to collect craft inspiration or create wedding mood boards. However, it’s algorithmic abilities to show this content to users means it’s a powerful social media marketing tool. Still, most Pinterest content creators don’t know they could be using hashtags to better promote and categorize their content.

So far in our hashtag insights mini series, we’ve discussed the best practices when using hashtags on Twitter, Instagram, and Facebook. But if you’re interested in making business connections and positioning yourselves as an industry innovator, then you’re probably interested in LinkedIn.

Hashtags on Facebook is a complicated subject. There are plenty of marketers that question if they’re even useful, and - with how much effort goes into drafting a hashtag strategy for Twitter and Instagram - if it’s something that can be left off the to-do list. With the recent push to get users implementing hashtags, here’s what you need to know to best use hashtags on Facebook.