ImageWorks Creative Blog
The Complete Guide to Social Media Marketing

The Complete Guide to Social Media Marketing

Posted by Luke February 8, 2019

Facebook along with its neighboring social platforms are entering an unprecedented age of undervalued user data collection that is sitting there for marketers to act on. The problem for most people is understanding how to collect, measure, and structure a plan to maximize the potential of their social campaigns.

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2019 SEO: Game of Poker with Google

2019 SEO: A Game of Poker with Google

Posted by Luke February 7, 2019

As most would expect, SEO will be changing this year. As Google continues to downplay traditional SEO with the increase in no-click searches (searches answered without the need to click for more answers) and voice searches with Amazon Echo and Google Home, industry professionals must change their game plan to focus on their website’s strengths and prepare for the new additions in user search technology.

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Why Review Marketing is Important to All Businesses

Posted by Admin December 17, 2018

In today's online world, social media reviews have replaced the traditional word-of-mouth form of marketing. At ImageWorks, we strongly recommend that our clients engage in a reputation, review, and reward program so that reviews of their products or services are captured quickly and effectively.

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In The Midst Of Noise, You Can Generate Demand

Posted by Nona November 7, 2018

As marketers, we know better than anyone just how noisy our marketplace truly is. We are fighting for the attention of our customers through thought-provoking content, never before seen advertising, and brilliant campaigns that makes the competition look bleak.

Marketers are given less time and opportunity to work their magic and must not only be cleaver but nimble in doing so.

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Close The Deal With Great Content

Posted by Nona October 30, 2018

Looking to gain leads through content? We've found a great article to help you do just that. The 4 Basic Truths of Good Sales Enablement Content offers some bold tips on how to develop the kind of content that will drive action and gain new customers.

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The Dynamic Content Creative Brief

Posted by Nona October 23, 2018

With all the content inundating the world wide web, how do you ensure that yours breaks through the noise? Your content needs a purpose, direction, and a target. You want to understand why you are writing what you are writing and to who.
 

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Get Awesome Content Without Creating It Yourself?

Posted by Prajina August 29, 2018

If you're in the business of creating content for marketing, you know it's sometimes tough to keep coming up with original, interactive content week after week.

One way to find great content without making it yourself? Contests.

Neil Patel has written a great article about using contests to create user-generated content.

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Creating Good Video Content is Harder Than it Looks

Posted by Prajina August 15, 2018

Our friends over at Contently have again written a great article on the “Dos & Don’ts of Brand Video”. It’s a great article that touches on many misconceptions that business owners have when it comes to branded video. Too often, business owners or managers think that just because it’s a video, people will respond well.

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BonAero Homepage Screenshot

ImageWorks Features: BonAero's New Website!

Posted by Prajina August 7, 2018

IWC is proud to feature BonAero, a company that manages logistics for aerospace and defense companies. We recently launched their website, complete with a great logo design, unique subpages, and great content creation! Not to toot our own horn, but we think it’s pretty neat and wanted to share it with you.

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convert website visitors into customers

8 Strategies to Convert Site Visitors into Leads

Posted by Prajina July 31, 2018

The folks over at Leadfeeder have put together a great article about strategies to convert visitors to your site into interested potential clients.

If you're interested, click here to read the article: How to Convert Website Visitors into Leads

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"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

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3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

(703) 378 0000

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1776 I St NW
Washington, DC 20006

(202) 803 7980

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