ImageWorks Creative Blog

Why Review Marketing is Important to All Businesses

Posted by Admin December 17, 2018

In today's online world, social media reviews have replaced the traditional word-of-mouth form of marketing. At ImageWorks, we strongly recommend that our clients engage in a reputation, review, and reward program so that reviews of their products or services are captured quickly and effectively.

In The Midst Of Noise, You Can Generate Demand

Posted by Nona November 7, 2018

As marketers, we know better than anyone just how noisy our marketplace truly is. We are fighting for the attention of our customers through thought-provoking content, never before seen advertising, and brilliant campaigns that makes the competition look bleak.

Marketers are given less time and opportunity to work their magic and must not only be cleaver but nimble in doing so.

Close The Deal With Great Content

Posted by Nona October 30, 2018

Looking to gain leads through content? We've found a great article to help you do just that. The 4 Basic Truths of Good Sales Enablement Content offers some bold tips on how to develop the kind of content that will drive action and gain new customers.

The Dynamic Content Creative Brief

Posted by Nona October 23, 2018

With all the content inundating the world wide web, how do you ensure that yours breaks through the noise? Your content needs a purpose, direction, and a target. You want to understand why you are writing what you are writing and to who.

Get Awesome Content Without Creating It Yourself?

Posted by Prajina August 29, 2018

If you're in the business of creating content for marketing, you know it's sometimes tough to keep coming up with original, interactive content week after week.

One way to find great content without making it yourself? Contests.

Neil Patel has written a great article about using contests to create user-generated content.

Creating Good Video Content is Harder Than it Looks

Posted by Prajina August 15, 2018

Our friends over at Contently have again written a great article on the “Dos & Don’ts of Brand Video”. It’s a great article that touches on many misconceptions that business owners have when it comes to branded video. Too often, business owners or managers think that just because it’s a video, people will respond well.

ImageWorks Features: BonAero's New Website!

Posted by Prajina August 7, 2018

IWC is proud to feature BonAero, a company that manages logistics for aerospace and defense companies. We recently launched their website, complete with a great logo design, unique subpages, and great content creation! Not to toot our own horn, but we think it’s pretty neat and wanted to share it with you.

8 Strategies to Convert Site Visitors into Leads

Posted by Prajina July 31, 2018

The folks over at Leadfeeder have put together a great article about strategies to convert visitors to your site into interested potential clients.

If you're interested, click here to read the article: How to Convert Website Visitors into Leads

Is Twitter Right for Your Business?

Posted by Prajina July 25, 2018

You may already be active in your social media marketing with Facebook or LinkedIn, but is it worth branching out to Twitter?

Well, as always, that depends. There are a lot of things you should consider before diving in, and we mean it when we say every business is different. But we made this post to help you find out if Twitter is right for you.

Are These Social Media Misconceptions Hurting Your Online Presence?

Posted by Prajina July 18, 2018

Contently.com is back at it again with another great article on social media marketing. They highlight four common misconceptions that can negatively impact all the effort you put in to your posts. It's a great reminder about what really matters in marketing; the end result, not just the upfront metrics.

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