ImageWorks Creative Blog

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Cutting Costs? Keep Marketing

Posted by ImageWorks Creative Team January 13, 2021
Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.
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ImageWorks Creative's 2020 Year In Review

Posted by ImageWorks Creative Team December 30, 2020
With the gravity of this year, it’s easy to write 2020 off as a waste of 365 days. However, we think 2020 was still a worthwhile time, despite the difficulties. In our last blog post of 2020, we’re looking back at all we have accomplished over the last 12 months.
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Top 10 Blog Posts of 2020

Posted by ImageWorks Creative Team December 16, 2020
With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.
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Our 2021 Web UX & Marketing Predictions

Posted by ImageWorks Creative Team December 02, 2020
As unpredictable as 2020 has been, we thought we might try and make some predictions for 2021, except only in our area of expertise: Web/UX design and marketing.
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Why Direct Marketing Is More Effective Than Ever for Business Growth

Posted by ImageWorks Creative Team November 18, 2020

Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience. That is why businesses invest heavily in marketing strategies that speak the language of the target customer; that appeal to the beliefs and interests of the ideal client. These days, marketers are going a step further to include direct marketing campaigns to their marketing strategies.

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Highlighting Our Veteran-Owned Clients 

Posted by ImageWorks Creative Team November 11, 2020

We’ve developed a taste for working with small to mid-sized government contractors and consultants, so our team has gotten to work closely with some dedicated vets. We couldn’t let Veteran’s Day pass without showing their businesses off!

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What Affects Your Search Rank in 2020?

Posted by ImageWorks Creative Team November 04, 2020

In the flood of extra Internet traffic that occurred this year, how many businesses became pushed out and ignored? Like many of this year’s issues, the browsing habits of 2020 aren't a new phenomenon, but rather a trend that’s been building for years. The trend in question: businesses that optimize for local search traffic.

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Dynaxys Introduces New Website

Posted by ImageWorks Creative Team October 23, 2020
ImageWorks Creative is proud to announce the launch of a new website for our client, Dynaxys. This provider of government accounting and technology solutions now has a spiffy new site that shows off their various areas of expertise.
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13 Scary Web Design & UX Mistakes - and How to Avoid Them

Posted by ImageWorks Creative Team October 21, 2020
Websites have been around for just about 30 years. In that time, we’ve all collectively established what a website needs and what you should never include. Still, there are ghosts from the web design past that continue to haunt modern UX designers.
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