ImageWorks Creative Blog

7 Killer 4th of July Marketing Campaigns to Inspire You

Posted by Prajina July 2, 2018

Let's take a multiple choice quiz.

It’s almost the 4th of July, and that means you probably:

a) Have a ton of work to finish before Wednesday

b) Are super excited for the fireworks and fun

c) Need to come up with an awesome social media post & email campaign for the 4th of July

d) All of the above!

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customer journey road image

Customer Journeys 101: What are Customer Journeys & How Can My Business Use Them to Convert More Customers?

Posted by Prajina June 26, 2018

Customer journeys (also known as customer journey maps) are an incredible tool for online marketers. They give the prospect the exact information they need to lead them down the sales pipelines, when they need it. It’s often an automated process, so you can deliver targeted materials with a push of a button!

Here’s how journeys work:

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Does Your Social Media Strategy Need a Revamp? The Ultimate Checklist

Posted by Prajina June 19, 2018

If you're continually improving your brand's presence online, you know about the impact of social media. And like us, you are probably constantly evaluating your strategy to make sure it's up to speed. Our friends over at Sprout Social have created a great infographic checklist to help businesses see where they need to grow or what they want to focus on. Check it out!

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[Customer Journeys 101] Conversion Funnels: What You Need to Know

Posted by Prajina June 12, 2018

Here at ImageWorks, we are big fans of customer journeys, a relatively new idea that has taken a hold of the marketing world. We are getting ready to release some content to help you understand how it works! In the meanwhile, we found this great article by Neil Patel of Quicksprout.

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Figuring out the marketing budget

5 Fundamental Factors of a Marketing Budget

Posted by Prajina May 30, 2018

How do small to medium sized businesses set an effective marketing budget plan for their company? That’s a question we get asked quite a lot. Unfortunately, there is no magic answer.

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Google Predicts the B2B Mobile Marketing Shift

Posted by Prajina May 23, 2018

According to Google Research, 50% of B2B search queries are made on smartphones. By 2020, this percentage is expected to grow to 70%.

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Facebook Scandal

The Facebook Data Scandal: Why Advertisers Should Rethink Their Options

Posted by Prajina May 16, 2018

You’ve probably already heard of the Facebook Data Scandal, where user information was misused by Cambridge Analytica for political ad targeting during the 2016 election.

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19 Social Media Post Ideas for Your Creative Slump

19 Social Media Post Ideas for Your Creative Slump

Posted by Prajina May 9, 2018

Here at ImageWorks, we understand that it’s hard to come up with creative and engaging post ideas for social media channels day after day. Sometimes the ideas just run out! That’s why we’ve created this blog post as an "idea jump starter".  Here are 19 blog post ideas that will help you out of that creativity slump!

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Image of workers creating the best website ever

5 Essential Elements of a Top-Notch Company Website

Posted by Prajina May 2, 2018

So you have a website. Great! If you’re reading this article, you know that that’s not enough to bring you more views, higher Google rankings, or what you’re really after: more business. Here you’ll learn the five necessary elements of every good business website, no matter what industry. 

 

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The 17 SEO Content Marketing Don'ts

Posted by Prajina April 23, 2018

SEO is always changing. Search algorithms change, methods change, and the market changes. But there are a few principles of SEO that will always stand the test of time.

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