ImageWorks Creative Blog

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Customer Journeys: A Simplified Explanation

Posted by ImageWorks Creative Team May 19, 2021

When a person encounters your brand multiple times (sometimes in multiple places) marketers call this a customer journey. The ultimate goal of the journey can be to make a purchase or sign up to a mailing list. However, without a little bit of structure from your company, the journey might lead your prospects to nowhere.

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Why is Personal Branding Important in Today’s Economy?

Posted by ImageWorks Creative Team May 05, 2021
Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.
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Don’t Sleep on Email Marketing

Posted by ImageWorks Creative Team April 21, 2021
It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.
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Close up shot of a green and silver stethoscope on a doctor's note pad

Dr. Lloyd Glover’s One-Page Website

Posted by ImageWorks Creative Team March 26, 2021

A solid web presence is necessary for modern businesses, but that doesn’t mean you need a website with all the bells and whistles. Our latest client website launch for Dr. Lloyd Glover proves just that. The doctor’s website is a simple landing page that makes it easy for new patients to schedule a consultation with him. The site also lists Dr. Glover's experience and accolades so visitors can be sure they are trusting a true medical professional.

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Hierarchy of Google Ads: Which Ad Type is Best for Your Business?

Posted by ImageWorks Creative Team March 24, 2021
Whether you’re in a competitive market, or you’re just looking to get a competitive edge, advertising on Google is an important part of a balanced digital marketing strategy. The different types of Google Advertising campaigns can lend themselves better to different business goals and budget. So, in order to get the best return on investment, what Google Ad type is best for you
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Diamond Building Services’ New Website Goes Live

Posted by ImageWorks Creative Team March 19, 2021
Following our latest website launch by IT-CNP earlier this week, another ImageWorks Creative client has unveiled their new website. The new site serves as a directory of building management services they provide such as green cleaning, restoration, and bird control.
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Graphic representation of cloud data hosting & protection from IT-CNP

Client Launch: IT-CNP’s New Website

Posted by ImageWorks Creative Team March 17, 2021

Now, federal, state, and local government agencies have a brand new place to go to secure their infrastructure. IT-CNP is the parent company to another ImageWorks client, GovDataHosting. IT-CNP offers a more robust menu of IT services and needed a website that could show that off.

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Make Blogging Your Homework

Posted by ImageWorks Creative Team March 10, 2021
What kind of kid were you in highschool? I would have self identified as a newspaper kid, and my classmates would have agreed. During my time on my highschool’s paper, I developed a system for writing that has been enormously helpful in my drafting of frequent blog posts. Blogging can be a useful marketing tool for many businesses, but owners can be intimidated by the demands of a successful blog. To assuage any apprehension you might have, I’ll be sharing the steps of my blogging process with you today.
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Why Businesses are Choosing to Outsource More Work: A Story of Two Successful Companies

Posted by ImageWorks Creative Team February 24, 2021

Outsourcing is becoming a popular business solution, and it will last to be one of the most critical solutions a company can use for decades to come. According to a 2019 YouGov survey, 70 percent of British companies have outsourced key services to third parties, with the majority looking to delegate IT, payroll, printing, and accounting tasks. Outsourcing is a process in which companies choose to outsource.

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