ImageWorks Creative Blog

If you’re DIYing your design work, you know it’s tough to make sure your visuals really do appeal. This great article by Midori Nediger of Venngage gives three great tips that you can apply to your work today, whether you’re designing a social media post or an E-book cover! Check it out here:

https://contentmarketinginstitute.com/2018/06/design-tips-nondesigners/

Let's take a multiple choice quiz.

It’s almost the 4th of July, and that means you probably:

a) Have a ton of work to finish before Wednesday

b) Are super excited for the fireworks and fun

c) Need to come up with an awesome social media post & email campaign for the 4th of July

d) All of the above!

The IWC Team picked d, and to help out others in the same boat as we are, we decided to come up with this post to help you promote your business on the 4th of July!

But first, as always, some statistics.

Customer journeys (also known as customer journey maps) are an incredible tool for online marketers. They give the prospect the exact information they need to lead them down the sales pipelines, when they need it. It’s often an automated process, so you can deliver targeted materials with a push of a button!

Here’s how journeys work:

If you're continually improving your brand's presence online, you know about the impact of social media. And like us, you are probably constantly evaluating your strategy to make sure it's up to speed. Our friends over at Sprout Social have created a great infographic checklist to help businesses see where they need to grow or what they want to focus on. Check it out!

Here at ImageWorks, we are big fans of customer journeys, a relatively new idea that has taken a hold of the marketing world. We are getting ready to release some content to help you understand how it works! In the meanwhile, we found this great article by Neil Patel of Quicksprout. It’s titled: The Beginner’s Guide to Customer Conversion Funnels and explains a lot of the concepts behind customer journeys.

Check out the article and let us know what you think! Remember, this explains much of the basis behind what we will discuss in the next few weeks.

How do small to medium sized businesses set an effective marketing budget plan for their company? That’s a question we get asked quite a lot. Unfortunately, there is no magic answer.

According to Google Research, 50% of B2B search queries are made on smartphones. By 2020, this percentage is expected to grow to 70%.

Are you a B2B business? If you’re interested, here’s the link to the full Google article: https://www.thinkwithgoogle.com/marketing-resources/experience-design/b2b-marketing-reshaping-growth/

You’ve probably already heard of the Facebook Data Scandal, where user information was misused by Cambridge Analytica for political ad targeting during the 2016 election.

Because of this massive data breach, consumers are careful now, more than ever, about protecting their data. As a marketing agency dealing with customer data, we are affected by this scandal too. ImageWorks Creative is committed to keeping your data safe and using it ethically.

Here at ImageWorks, we understand that it’s hard to come up with creative and engaging post ideas for social media channels day after day. Sometimes the ideas just run out! That’s why we’ve created this blog post as an "idea jump starter".  Here are 19 blog post ideas that will help you out of that creativity slump!

So you have a website. Great! If you’re reading this article, you know that that’s not enough to bring you more views, higher Google rankings, or what you’re really after: more business. Here you’ll learn the five necessary elements of every good business website, no matter what industry. 

Looking for experienced professionals who can take your website to the next level? Let's talk about how you can grow.