ImageWorks Creative Blog

Why Using a “Website Template” Is Just a BAD Idea

Posted by Migdalia December 29, 2016

 

We get it. Templates save money and time. Right? But do they really? Let’s look a bit harder.

Isn’t the best way to build a website in 2017 driven by determining FIRST what content you need to show and how you need to show it? Should all designs start with that strategy in mind? Of course! So trying to cram your content into predefined areas doesn’t make much sense.

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Build Better Bullet Points!

Posted by Admin December 8, 2016

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Infographic: Are Marketers Crafting the Right Blog Posts?

Posted by Admin November 21, 2016

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When Is Your Business Ready For A Custom Website Design?

Posted by Admin November 2, 2016

When you began cultivating your brand’s online presence, you were probably like most businesses starting out – on a marketing budget with no wiggle room. But, as your business grows, you've seen the value (and conversions) that come with having a website.

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Handy, Quick Guide to Understanding How to Effectively Use Email Marketing to Grow Your Business

Posted by Admin September 28, 2016

If you’ve heard that email marketing is dead – think again! It’s alive and thriving, and still one of the most effective ways to reach customers and gain conversions. But, it’s really all in how you use it to get the best ROI.

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7 Social Media Stats All Marketers Should Know

Posted by Admin September 20, 2016

Question:  How are Rubik's Cubes similar to social media marketing?

The Content Strategist says it's "because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep track of, and a shift on one network could impact how you approach others."

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Pokemon Go: Fad, trend or just a waste of time?

Posted by Emma July 19, 2016

Everyone these days is talking about Pokémon Go.  Read more and find out why it is only temporary.

 

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Outsourced Design is the Best Design - and Here's Why!

Should Your Small Business Handle Design Work In-House? 8 Reasons to Outsource Your Design

Posted by Jess June 23, 2016

Some companies cringe at the mention of outsourcing, but when it comes to graphic design, web design, and branding, outsourcing can be the best option for small and mid-sized businesses. Of course, we’re not talking about sending your work overseas or hiring the cheapest freelancer you can find online.

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Give your customers the brand experience they want and need.

Business Owners: Turn Your Online Brand Experience into Customer Nirvana

Posted by Jess June 10, 2016

Today’s customers are connected customers. They’re active on social media, they engage with the brands they love on Facebook, Instagram, Snapchat, and other social platforms, and they’re always online whether they’re at a desktop or using their smartphones on the go.

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LinkedIn Social Marketing

Did LinkedIn Drop the Ball on B2B Social Networking?

Posted by Jess June 3, 2016

LinkedIn is the #1 social networking site for business professionals, but this week, we’re taking a hard look at what people love – and hate – about the platform. Could LinkedIn do better? We think so!

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