What is Google Analytics GA4 and What are the Benefits of it?

Google Analytics 4 (GA4) is the most recent version of the analytics platform. It was first released in October of 2020 to replace both Universal Analytics (UA) and GA360. GA4 is a more privacy-conscious analytics tool that follows people across platforms and devices. Machine learning is also used to provide more detailed insights into user behavior.

Here are some of the most significant changes brought about by Google Analytics 4:

• Event-based tracking: GA4 uses event-based tracking instead of session-based tracking. This means that it tracks user interactions with your website or app, such as page views, button clicks, and video starts. This gives you more granular data about how users are interacting with your content.
• Machine learning: GA4 uses machine learning to provide more detailed insights into user behavior. It can predict which users are most likely to convert, which pages are most popular, and which marketing campaigns are most effective.
• Cross-platform tracking: GA4 tracks users across multiple platforms and devices. This means that you can get a complete view of your user journey, regardless of how they interact with your content.
• Privacy-focused: GA4 is designed to be more privacy-focused than Universal Analytics. It uses a variety of methods to protect user privacy, such as obfuscation and anonymization.

If you are currently working with Universal Analytics, now is the time to begin preparing your transition to GA4. GA4 is the future of analytics, and it's designed to help you make smarter business decisions, whether you are in need of a digital marketing company to assist your business, or are just starting out on your own.

Here are some pointers for making the transition to GA4:

• Start setting up your GA4 property: You can create a GA4 property in the Google Analytics admin console.
• Link your GA4 property to your website and apps: You can link your GA4 property to your website and apps using the Google Analytics SDK.
• Start collecting data now: Once you've set up your GA4 property and linked it to your website and apps, you can start collecting data.
• Explore GA4 reports: GA4 has a variety of reports that you can use to analyze your data.
• Use GA4 machine learning features: GA4 has a variety of machine learning features that you can use to get more insights into your data.

The shift to GA4 can be challenging, but it is well worth it. Google GA4 is the future of analytics, and it's designed to help you make smarter business decisions - and you don't want to get stuck behind the competition who have already adapted to this change.

The following are some of the advantages of adopting to GA4:

• Data is believed to be more accurate: GA4 provides more accurate data than Universal Analytics. This is because it tracks users across multiple platforms and devices, and it uses machine learning to predict user behavior.
• More insights are available: GA4 provides more insights into user behavior than Universal Analytics. This is because it uses machine learning to predict user behavior, and it tracks users across multiple platforms and devices.
• Flexibility: GA4 is more flexible than Universal Analytics. This is because it allows you to collect data from multiple platforms and devices, and it allows you to customize your reports.
• Privacy-focused: GA4 is more privacy-focused than Universal Analytics. This is because it uses a variety of methods to protect user privacy, such as obfuscation and anonymization.

Will you switch to GA4?

Switching over to GA4 might seem time consuming, and challenging, but you can also consider hiring our digital marketing company's team of experts to handle your analytics and website maintenance if you want to make the most of Google Analytics 4 and ensure that your website runs smoothly. Imageworks specializes in providing high-quality digital solutions that help businesses thrive online.

Not sure where to begin? The first step is to submit your website URL for a complimentary web visibility report. Our team will analyze your website and give you valuable advice on how to improve your online presence.

Don't let analytics and website upkeep consume all of your time and energy. Allow Imageworks to handle it so you can focus on what you do best: growing your business. Get in touch with us today to learn more!

By Joseph Anthony