ImageWorks Creative Blog

Close up view of a design software being used to design a brand concept on a desktop computer

What Does Branding Mean in 2021?

Almost 15 years ago, we tried to answer the question, “What is branding?” In that time the definition has changed, expanded, and overall has been the subject of debate depending on who you ask. So, we figured it’s about time we revisit what’s included in your branding and why you need to brand your company in the first place.
Person writes in a note book with a a hot mug drink

How to Get Published on the ImageWorks Creative Blog

At ImageWorks Creative, we not only provide our clients with full service web design and marketing expertise, but we also share our industry insight on the ImageWorks Creative Blog. We love bringing new writers and experts to our audience, so if you want to write for ImageWorks Creative, follow these guidelines and submit your article to our content team.
Macro photos of a figurine standing on a map of Europe

Customer Journeys: A Simplified Explanation

When a person encounters your brand multiple times (sometimes in multiple places) marketers call this a

Man sits at his desk and works on his laptop

Why is Personal Branding Important in Today’s Economy?

Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.
Dark hair woman sleeping with her mobile phone nearby

Don’t Sleep on Email Marketing

It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.
Person points at charts on their computer screen

SEO vs SEM: What are the Differences and Why are They Both Crucial to Website Success?

The most common online visibility strategies are search engine optimization (SEO) and search engine marketing (SEM). To use them properly, it’s vital to understand the difference between the two.
Close up shot of a green and silver stethoscope on a doctor's note pad

Dr. Lloyd Glover’s One-Page Website

A solid web presence is necessary for modern businesses, but that doesn’t mean you need a website with all the bells and whistles.

Busy black manager looks at mobile phone

Hierarchy of Google Ads: Which Ad Type is Best for Your Business?

Whether you’re in a competitive market, or you’re just looking to get a competitive edge, advertising on Google is an important part of a balanced digital marketing strategy. The different types of Google Advertising campaigns can lend themselves better to different business goals and budget. So, in order to get the best return on investment, what Google Ad type is best for you
A crowd of people walking around a spacious office lobby

Diamond Building Services’ New Website Goes Live

Following our latest website launch by IT-CNP earlier this week, another ImageWorks Creative client has unveiled their new website. The new site serves as a directory of building management services they provide such as green cleaning, restoration, and bird control.