ImageWorks Creative Blog

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Our Top 5 Tools of Agency Management

There’s a lot of moving parts when it comes to managing an agency or small business. As a business with over 20 year of experience, we’ve tried and tested many tools. So, here are our top 5 that will make your life easier as a business owner. 
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What Does Branding Mean in 2021?

Almost 15 years ago, we tried to answer the question, “What is branding?” In that time the definition has changed, expanded, and overall has been the subject of debate depending on who you ask. So, we figured it’s about time we revisit what’s included in your branding and why you need to brand your company in the first place.
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How to Get Published on the ImageWorks Creative Blog

At ImageWorks Creative, we not only provide our clients with full service web design and marketing expertise, but we also share our industry insight on the ImageWorks Creative Blog. We love bringing new writers and experts to our audience, so if you want to write for ImageWorks Creative, follow these guidelines and submit your article to our content team.
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Customer Journeys: A Simplified Explanation

When a person encounters your brand multiple times (sometimes in multiple places) marketers call this a

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Why is Personal Branding Important in Today’s Economy?

Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.
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Don’t Sleep on Email Marketing

It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.
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SEO vs SEM: What are the Differences and Why are They Both Crucial to Website Success?

The most common online visibility strategies are search engine optimization (SEO) and search engine marketing (SEM). To use them properly, it’s vital to understand the difference between the two.
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Dr. Lloyd Glover’s One-Page Website

A solid web presence is necessary for modern businesses, but that doesn’t mean you need a website with all the bells and whistles.

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Hierarchy of Google Ads: Which Ad Type is Best for Your Business?

Whether you’re in a competitive market, or you’re just looking to get a competitive edge, advertising on Google is an important part of a balanced digital marketing strategy. The different types of Google Advertising campaigns can lend themselves better to different business goals and budget. So, in order to get the best return on investment, what Google Ad type is best for you