ImageWorks Creative Blog

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Building a Comprehensive & Cohesive Brand Identity Online

As more consumers are turning their attention to online spaces, now is an excellent time to examine how you can effectively construct and shape your brand. What tactics can result in the most positive impact? What actions should you avoid?
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Cutting Costs? Keep Marketing

Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.
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ImageWorks Creative's 2020 Year In Review

With the gravity of this year, it’s easy to write 2020 off as a waste of 365 days. However, we think 2020 was still a worthwhile time, despite the difficulties. In our last blog post of 2020, we’re looking back at all we have accomplished over the last 12 months.
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Top 10 Blog Posts of 2020

With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.
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Poll: Do You Go to Google’s Second Page?

It used to be said that if something wasn’t on the first page of Google, it didn’t exist. That might no longer be true though.
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Our 2021 Web UX & Marketing Predictions

As unpredictable as 2020 has been, we thought we might try and make some predictions for 2021, except only in our area of expertise: Web/UX design and marketing.
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Why Direct Marketing Is More Effective Than Ever for Business Growth

Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience.

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Highlighting Our Veteran-Owned Clients 

We’ve developed a taste for working with small to mid-sized government contractors and consultants, so our team has gotten to work closely with some dedicated vets. We couldn’t let Veteran’s Day pass without showing their businesses off!

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What Affects Your Search Rank in 2020?

In the flood of extra Internet traffic that occurred this year, how many businesses became pushed out and ignored?

SEO Blog