ImageWorks Creative Blog

SEO has come a long way since the birth of the world wide web.

This week, we came across an important search article from CMI expressing the staggering rise in voice search and how the keyboard and mouse may soon become relics of the past.

Salesforce has released a new report on the “State of Marketing”.

Creating a website is only half of the battle when trying to scale your online presence. Getting users to your website can turn out to be the harder and much longer battle to wage. There is always one constant factor that will force you to maintain and optimize your SEO strategies…Competition. Depending on the services or content you are promoting, you could be entering the arena with hundreds or thousands of other sites. To overcome this obstacle, you’ll need to think about how to optimize your website for search engines.

For large and small businesses alike, creating engaging content is one challenge, but consistently keeping content engaging can be an even harder battle to wage. 

Companies can find it difficult to create and share content that is relevant to their business without boring their audience, especially when working in an “all-the-same” industry. From this common issue, many companies will conclude that there is no point in creating content if no one will engage with it. This is the easy way out. 

Facebook along with its neighboring social platforms are entering an unprecedented age of undervalued user data collection that is sitting there for marketers to act on. The problem for most people is understanding how to collect, measure, and structure a plan to maximize the potential of their social campaigns.

As most would expect, SEO will be changing this year. As Google continues to downplay traditional SEO with the increase in no-click searches (searches answered without the need to click for more answers) and voice searches with Amazon Echo and Google Home, industry professionals must change their game plan to focus on their website’s strengths and prepare for the new additions in user search technology.

In today's online world, social media reviews have replaced the traditional word-of-mouth form of marketing.