ImageWorks Creative Blog

As marketers, we know better than anyone just how noisy our marketplace truly is.

Looking to gain leads through content? We've found a great article to help you do just that.

With all the content inundating the world wide web, how do you ensure that yours breaks through the noise? Your content needs a purpose, direction, and a target. You want to understand why you are writing what you are writing and to who.

If you're in the business of creating content for marketing, you know it's sometimes tough to keep coming up with original, interactive content week after week.

One way to find great content without making it yourself? Contests.

Our friends over at Contently have again written a great article on the “Dos & Don’ts of Brand Video”. It’s a great article that touches on many misconceptions that business owners have when it comes to branded video.

IWC is proud to feature BonAero, a company that manages logistics for aerospace and defense companies.

The folks over at Leadfeeder have put together a great article about strategies to convert visitors to your site into interested potential clients.

You may already be active in your social media marketing with Facebook or LinkedIn, but is it worth branching out to Twitter?

Contently.com is back at it again with another great article on social media marketing. They highlight four common misconceptions that can negatively impact all the effort you put in to your posts.