ImageWorks Creative Blog

Facebook along with its neighboring social platforms are entering an unprecedented age of undervalued user data collection that is sitting there for marketers to act on. The problem for most people is understanding how to collect, measure, and structure a plan to maximize the potential of their social campaigns.

As most would expect, SEO will be changing this year. As Google continues to downplay traditional SEO with the increase in no-click searches (searches answered without the need to click for more answers) and voice searches with Amazon Echo and Google Home, industry professionals must change their game plan to focus on their website’s strengths and prepare for the new additions in user search technology.

In today's online world, social media reviews have replaced the traditional word-of-mouth form of marketing.

As marketers, we know better than anyone just how noisy our marketplace truly is.

Looking to gain leads through content? We've found a great article to help you do just that.

With all the content inundating the world wide web, how do you ensure that yours breaks through the noise? Your content needs a purpose, direction, and a target. You want to understand why you are writing what you are writing and to who.

If you're in the business of creating content for marketing, you know it's sometimes tough to keep coming up with original, interactive content week after week.

One way to find great content without making it yourself? Contests.

Our friends over at Contently have again written a great article on the “Dos & Don’ts of Brand Video”. It’s a great article that touches on many misconceptions that business owners have when it comes to branded video.

IWC is proud to feature BonAero, a company that manages logistics for aerospace and defense companies.