ImageWorks Creative Blog

When you began cultivating your brand’s online presence, you were probably like most businesses starting out – on a marketing budget with no wiggle room. But, as your business grows, you've seen the value (and conversions) that come with having a website.

These days you might be thinking it’s time to amp up your online presence with a custom website design, and gain even more leads, conversions, and traffic. Or is it? Here are a few signs that your business is ready to take the web design of your site to the next level.

If you’ve heard that email marketing is dead – think again! It’s alive and thriving, and still one of the most effective ways to reach customers and gain conversions. But, it’s really all in how you use it to get the best ROI.

Here we've laid out a few different ways email marketing grows your business by generating sales. And the best part is these methods are simple to grasp, so you can start applying them to your marketing campaign today with no hassle.

Question:  How are Rubik's Cubes similar to social media marketing?

The Content Strategist says it's "because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep track of, and a shift on one network could impact how you approach others."

We wanted to pass along this excellent article about marketing through social media and important factors to remember: Check it out here!

Everyone these days is talking about Pokémon Go.  Read more and find out why it is only temporary.

Some companies cringe at the mention of outsourcing, but when it comes to graphic design, web design, and branding, outsourcing can be the best option for small and mid-sized businesses. Of course, we’re not talking about sending your work overseas or hiring the cheapest freelancer you can find online.

Outsourcing your graphic/web design work to a trusted local firm is a smart move – and here’s why:

Today’s customers are connected customers. They’re active on social media, they engage with the brands they love on Facebook, Instagram, Snapchat, and other social platforms, and they’re always online whether they’re at a desktop or using their smartphones on the go.

Such an accessible audience is a dream come true for brands, but it’s also an opportunity for tremendous failure. Not only are today’s customers well-connected, but they have high expectations and plenty of access to research their options (aka your competitors) if your company falls short.

LinkedIn is the #1 social networking site for business professionals, but this week, we’re taking a hard look at what people love – and hate – about the platform. Could LinkedIn do better? We think so!

At ImageWorks, every month is Small Business Month. Helping small businesses grow bigger is our favorite job! Since May is National Small Business Month, we’ve put together a list of tips to help you improve each aspect of your company.

We’re only through the first quarter of 2016 but it has already been an exciting year in the world of communications, technology, and media. The rapid evolution of everything from social media to mobile usage is changing at the speed of light, so you’ll want to make sure that your communication strategy follows suit. 
 

Moms make the world go around- they rule the household, work full-time jobs and keep the family together all while checking out the latest news and trends on their mobile devices. Being superwoman ain’t easy, so why make her suffer with a website that isn’t mobile-friendly?