ImageWorks Creative Blog

The battle of marketing in a down economy: Flee for the hills, or charge the hill? 

In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead.  When the economy turns around, those who are prepared and ready their marketing arsenal will leap from competitors and gobble up market share abandoned by the feeble. The others?  Well, better polish up your resume.  The time is now to invest in your brand.  In our experience, it takes time and a lot of creative insight to perform the work necessary to revitalize and position a brand for increased success.

The good folks at Hubspot have an excellent tool to actually "grade" your web site. The tool measures how effective your site is in your industry and the general “webosphere”.

Selling on the web.  What could be easier?  Customers come to your web site, select what they want to purchase, complete the transaction and you get paid.  A good e-commerce design and you'll make money while you sleep, right?

A custom website design should be attractive, interactive and interesting. There is nothing worse than a plain Jane, uninspired website.

How can a creative agency run out of ideas? When we use them all up on our clients.  The truth is, when it comes to spending creative energy on our own company, we sometimes feel like we're laced with creative kryptonite.

What do customers see when they interact with your brand? Are you projecting your ideas or taking the time to discover and listen to your customers’ wants and needs?

Insiders secrets into maximizing your online marketing and conversions! Wednesday, August 20, 2008 11:00 AM - 11:30 AM EDT The Focus Of This Webinar Will Be To Teach Business Owners, Executives And Managers:

With consumers and businesses being hit with rising gas prices and a stagnant economy, it is easy to assume that we are either in a recession, or heading in that direction.

ImageWorks will lead an interactive Webinar which will address marketing and branding for small and medium businesses.