Keyword Selection

[Infographic] Overwhelmed by SEO? Here's How to Start

Posted by ImageWorks Creative Team April 04, 2018

According to a study done by Weebly, 98% of online entrepreneurs think that getting found on Google is important. However, 45% don’t even know what SEO means. (If you’re one of those 45% by the way, SEO stands for search engine optimization.)

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Why Organic SEO is Vital to Your Digital Marketing—Ignoring it Will Hurt Your Bottom Line

Posted by ImageWorks Creative Team March 01, 2018

 

What does SEO do? Search engine optimization (SEO) ensures that when a consumer searches for a product you offer, they find you first—and not a competitor. SEO is all about ranking high on search engines, be it Google or Bing. According to GE Capital Retail Bank, 81% of shoppers conduct online research before making big purchases (Hubspot). And of this, 60% of consumers begin their research on a search engine before heading to a specific website (Minewhat). You can’t afford to not be found on search engines.

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Remarketing: The Must-Do Marketing Tacic

Remarketing: Why It’s a “Must-Do” Marketing Tactic

Posted by ImageWorks Creative Team January 24, 2017

 

It takes a user approximately 5 to 7 exposures to your brand before they really take notice, and when they do your chances of a conversion become much more likely. But how do you do this?

Most web users will go to a website, and leave. 93% actually. 7to 10% may interact, as those are the “buy now” users whom we all love so much! Still, 93% are still waiting to be educated, impressed and encouraged to act.

Enter Remarketing.

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Google SEO Ranking Factors

More Than 100 SEO Ranking Factors

Posted by ImageWorks Creative Team June 25, 2015

We’ve talked a lot about search engine optimization and what it takes to get a site ranking for important search terms (otherwise known as keywords). We’ve even mentioned the “thousands of ranking factors” that determine how a search engine like Google will rank your site as compared to your competitors. Now, we’re sharing our top 100+ so you can see just how complicated SEO really is!

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How to recover from Google's mobile friendly update

Was Your Site Hit By Google's New Mobile-Friendly Algorithm? Use This Quick Guide to Recover and Prepare for the Future of Mobile Search

Posted by ImageWorks Creative Team May 28, 2015

Last month, Google updated its algorithm to make its search results friendlier to smartphone users.  We knew those changes were coming; mobile search is more prevalent than desktop, and it’s much more likely to result in sales for online businesses. In fact, we’ve been blogging about the importance of responsive website design for quite a while now!

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Advanced SEO for content, blogs, and articles.

On-Page SEO Part 2: Optimizing Each Piece of Content for Search

Posted by ImageWorks Creative Team November 18, 2014

In our last article, we discussed all of the major components of on-site search optimization, starting with behind-the-scenes meta data and moving into each part of the visible page content (headers, text, and images). Because so many different factors go into advanced content optimization for each piece of writing that gets published on a site, we decided to break that out as a separate article.

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On-page SEO ranking factors and optimization

On-Site Search Engine Optimization: The First Steps In Optimizing A Site

Posted by ImageWorks Creative Team November 18, 2014

Google considers thousands of factors when deciding where to rank a website for various search terms. Even the best SEOs don’t know every single ranking factor, and to make things even more interesting, Google is constantly changing and reevaluating in order to improve its algorithm. In order to perfect our technique for ranking websites, we study Google’s patents, test out different techniques, and research the competition.

Let’s take a look at what goes into setting up a site’s on-page SEO.

 

Step One: Keyword Research

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