Give your customers the brand experience they want and need.

Business Owners: Turn Your Online Brand Experience into Customer Nirvana

Posted by Jess June 10, 2016

Today’s customers are connected customers. They’re active on social media, they engage with the brands they love on Facebook, Instagram, Snapchat, and other social platforms, and they’re always online whether they’re at a desktop or using their smartphones on the go.

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Logo design services are important. Is one logo design enough to choose from?

Is One Logo Enough? Why Some Top Designers Present Just One Option When Branding a Business

Posted by Jess July 30, 2015

Let's start by making one thing clear: we love working with our clients to bring their brands to life. Whether we're approached to redesign an existing brand or to develop an identity for a new company, we welcome the opportunity to exercise our creative muscles. We want the finished result to be something everyone feels proud to display.

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Redesign your logo with these 7 tips

Logo Design #FAILS - And Tips for Successful Rebranding

Posted by Jess June 18, 2015

All brands need to refresh their look from time to time. Old style elements fall out of favor, and even the best logos are left looking tired after decades of use. A new logo can reinvigorate a brand's entire image and set the tone to attract new customers.

Or, it can be a complete disaster.

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Hipster mascots on our web design site.

Invasion of the ImageWorks "Hipsters"

Posted by Jess May 26, 2015

They’re popping up all over our website! These cheeky hipsters are eager to learn more about web design, branding, user-experience, and how to market and grow their businesses.

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Google office - credit to Wataru Ozaki, https://www.flickr.com/photos/ozaking/3807417/in/photolist-kvP8-LTjUy-4JEFi9-4JEGYN-4JArVr-4JEFiW-4JAqPt-4JEFk1-dFCCcu-4JEEbu-jX5RLq-4JAtzv-4JAqNn-cq1k5s-LTCbN-4JEGXQ-3iE9i-97JjEh-aYQiSz-4YoYL-67uHuy-67qv6D-97JaCb-jChsnH-jCm1Ad-jzRa44-2zqrA-jCnpCW-jB339z-jB1Txk-jCm9CW-aYQiPT-aYQiUV-aYQiND-97FdMT-67XQQe-8L9LkZ-LTefL-8L9LpD-97FdRx-97Fdx2-97JjQS-97FdUi-97JjJf-97FdWF-dK6sFk-bg4YcK-hzwve-jCjDhJ-jCmTVE

Branding Lessons from 5 of the Most Attractive Companies for Employees

Posted by Jess December 2, 2014

This is a guest post contributed by Abby Perkins.

The job market is competitive, and that's not going to change. In order to attract and retain the best employees, businesses not only have to offer great benefits and provide a great place to work – they also have to know how to market themselves as employers.

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Branding strategy and eggs for breakfast

How Do You Feel About Eggs for Breakfast?

Posted by Scott July 9, 2014

Eggs have long been at the mercy of public opinion. They've transitioned from being a healthy breakfast food to being dangerously high in cholesterol to once again being seen as healthy in moderation. Your brand, too, can be a victim of public opinion. 

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Branding Lessons from Security Companies

Posted by Jess February 11, 2014

Branding is a double-sided coin. When you see a good brand, you know it. When you see a bad one, you know it. The constitution of a brand – the stuff that really gives it zest – is tough to pinpoint unless you have years of experience and a nose for the business.

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Branding & Marketing: What's the Difference?

Posted by Scott April 3, 2013

Merriam-Webster tells us that “branding” is something you do to a cow with a hot iron, but in business, we have a very different definition.  BNET defines branding as:

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New Rules for Branding in a Digital World

Posted by Jess February 14, 2013

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable and engage customers in a world that was almost exclusively print-based.

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