Marketing

Marketing budgets in 2025 remain at a historic low of 7.7% of company revenue. CMOs are responding by prioritizing AI tools, performance marketing, and measurable ROI. This post explores how marketers are adapting strategy to thrive with leaner budgets.

Is Traditional Print Marketing Dead?

Most businesses have fully embraced online marketing in the digital age.

Email marketing is better than any social media marketing strategy you or your marketing experts could cook up. While you are competing against every other email in your audience’s inbox, there’s no algorithm to game. It’s a channel you own almost as much as you own your website. No matter how flashy the latest social media platform is, email is too golden to brush aside.

Almost 15 years ago, we tried to answer the question, “What is branding?” In that time the definition has changed, expanded, and overall has been the subject of debate depending on who you ask. So, we figured it’s about time we revisit what’s included in your branding and why you need to brand your company in the first place.

Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.

It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.

As more consumers are turning their attention to online spaces, now is an excellent time to examine how you can effectively construct and shape your brand. What tactics can result in the most positive impact? What actions should you avoid?

Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.

With the gravity of this year, it’s easy to write 2020 off as a waste of 365 days. However, we think 2020 was still a worthwhile time, despite the difficulties. In our last blog post of 2020, we’re looking back at all we have accomplished over the last 12 months.