Posted by ImageWorks Creative Team February 09, 2016
Are you giving your customers too many choices?
More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more!
Not so fast. Sometimes the only thing that results from more choices is more confusion.
Laser focused services and organized products that have clear benefits are what works. Here’s an example from a famous Columbia University marketing study that illustrates our point.