This week, a California court ruled that popular review giant Yelp has the legal right to manipulate the business ratings and reviews that appear on its site. The lawsuit was prompted by allegations that Yelp had begun altering content to promote its paid advertising program.
In big business today, the role of Chief Marketing Officer (CMO) is increasingly positioned as a critical one when it comes to corporate success. Today’s buyers are savvy, demanding, and connected – a dangerous combination for the companies striving to keep them happy in a competitive market.
If your website is still sporting a traditional design, it’s not a matter of when the Grim Reaper’s going to come calling but how soon. Sluggish concepts that don’t adapt to ever-changing customer behaviors are a thing of the past, but there’s an emergent design approach that can give your site a whole new lease on life — Evolutionary Web Design (EWD).
Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each social site attracts a different kind of audience. When it comes to marketing, it’s important to know your audience, as well as know how to reach out specifically to them.
Eggs have long been at the mercy of public opinion. They've transitioned from being a healthy breakfast food to being dangerously high in cholesterol to once again being seen as healthy in moderation. Your brand, too, can be a victim of public opinion.
We’ve learned a lot about homepage design over the years, and only one thing is certain: change is inevitable. Design from a few years ago no longer meets the needs of today’s visitors, but many sites either haven’t updated their look or have updated using outdated ideas.