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Graph Search & Your Brand - What Facebook's Newest Trend Means for Your Business

Posted by Jess June 25, 2013

Over the past several months, Facebook has been releasing more and more information about Graph Search, a new product that FB says has been in the works for several years.  This leaves us with two big questions.

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Top 5 Online Marketing Tactics for 2013

Posted by Jess June 25, 2013

Even Mad Men’s Don Draper would feel out of his element in today’s fast-paced marketing world.  New trends are always emerging, especially when it comes to building your brand and increasing your presence online.  That’s why we’ve created this brief look at the best marketing tactics modern businesses are using to get noticed and stay relevant.

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Branding & Marketing: What's the Difference?

Posted by Scott April 3, 2013

Merriam-Webster tells us that “branding” is something you do to a cow with a hot iron, but in business, we have a very different definition.  BNET defines branding as:

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Great SEO is a Great Expense: Here's Why!

Posted by Jess April 2, 2013

We just love this new infographic from SEOBook.com, detailing the many reasons why search engine optimization is a costly – but necessary – aspect of any internet marketing plan. 

Why SEO is Expensive.

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Fast & Easy Responsive Web Design Solutions

Posted by Jess March 26, 2013

As smartphones and tablets continue increasing in popularity, responsive web design (RWD)  will continue to be an important part of every site hoping to succeed in a mobile market.  Using RWD to create one beautiful, functional site that works as well on a phone as it does on a desktop is far and away the option we recommend for companies that are building their web presence from the ground up.

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Cheap or Free Web Design Offers: What to avoid and how to do it right, even on a budget!

Posted by Scott March 13, 2013

To start, you can check out the “free” or absurdly cheap offers available from companies like Web.com, Network Solutions, and even Verizon. But didn’t you ever learn that there’s no such thing as a free lunch? Likewise, I can promise you, there’s no such thing as a free site…and here is why you should NEVER use a free or even a cheap web site design service:

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The Top 5 Reasons to Maintain Your Local Directory Listings

Posted by Jess February 28, 2013

With so many local directories competing with one another, the task of signing up for and maintaining business profiles on each one could easily become a full-time job.  It’s tempting to slack off and allow the listings to manage themselves.

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New Rules for Branding in a Digital World

Posted by Jess February 14, 2013

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable and engage customers in a world that was almost exclusively print-based.

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What Does Apple's New iPhone Teach Us About Small Business Marketing?

Posted by Scott February 7, 2013

One word. Evolve.

I had just opened my new iPhone 5 case to discover an entirely new charge adapter. I was not happy about this at all. I was already heavily invested in the old adapter “accessories” like chargers, clock alarms, games, Bose Audio devices, etc. Why the change?

Because it’s better.

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