SEO firm ranking factor used for optimization

Understanding Important Search Ranking Factors

Posted by Jess November 6, 2014

Every year, our favorite SEO research tool, Moz.com, surveys hundreds of search engine optimization professionals to get a sense of how they're handling Google's algorithm updates. While the survey isn't collecting factual data on what works and what doesn't, it's a good way to see what reputable SEOs are doing (and avoiding). 

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Setting a marketing budget for your business or company.

Setting the RIGHT Marketing Budget for Your Business

Posted by Jess November 4, 2014

There’s an old adage that says, “You have to spend money to make money.” While that’s certainly true, even the most successful businesses have to be careful just how much they spend in their quest to turn a profit.

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Retarketing ads are creepy but they drive conversions.

When Creepy Converts: A Halloween Story About Retargeting Ads

Posted by Jess October 30, 2014

You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind you a few seconds later. You turn right. There they are again. Eventually, you start to feel like you’re being followed.

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Timeline for building and launching a great custom website

Building Great Websites from Scratch: A Timeline

Posted by Jess October 25, 2014

Building your brand's presence on the web is a huge undertaking, and our clients often wonder what to expect when they begin the journey. There are many steps between confirming your logo and launching your site, but here at ImageWorks, we have things down to a science!

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Video for social media marketing purposes

The Social Video Starter Guide

Posted by Jess October 21, 2014

Guest post and infographic contributed by Ivan Serrano.

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SEO Penguin and Panda Updates

5 Signs Your Marketing Needs an Upgrade

Posted by Jess October 14, 2014

Chuck Palaniuk wasn’t talking about marketing when he wrote, “Never be boring,” but the adage certainly applies! Digital media is evolving at an exponential rate, and even the best marketers can’t afford to rest on their laurels for too long before launching something fresh.

Below we offer up five signs that your marketing is ready for an upgrade.

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Ello social network

Hello, Ello! There's a New Social Network In Town

Posted by Jess October 10, 2014

Ello.co made a splash when it launched in beta last week, describing itself as the only social network dedicated to “beauty, simplicity and transparency.” The site promises an ad-free user experience and minimal, anonymous data collection via Google Analytics.

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Create a great marketing video for your company

Homepage Video Gone Wrong - Why Your Customers Aren't Clicking

Posted by Jess October 6, 2014

When was the last time you watched a video that popped up on the homepage of a site you were visiting? If you're like most web-savvy consumers, you probably can't remember. We've come to think of homepage video as long, boring, and repetitive. When time is in short supply, we want to find the information we came for and move on.

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Web site colors that convert!

What colors work best on your website? Which ones will increase the chance of conversions?

Posted by Jess October 2, 2014

When it comes to choosing colors for your website, there's no one-size-fits-all formula for success. However, tossing up a site that matches your CEO's favorite colors is probably not the best option. A lot of time has gone in to studying color theory, and we've learned that numerous factors can dramatically impact the number of conversions you get (and conversions = cash).

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Local Search Marketing Plans DC & VA Online Marketing

The Problem with Local Search Marketing

Posted by Scott September 29, 2014

In many local areas, especially in the Northern Virginia / DC Metro area, your business will need to reach a large service area, including many cities, towns, neighborhoods, counties etc. Yet your physical location may only be in one of these areas, or perhaps in just a few. How can you rank in areas where you don’t have an office? It’s tough!

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