Last week, we shared Alex Bogusky's inspiring video encouraging consumers to buy American-made products in order to restore American jobs. In light of his proposal, we started thinking about outsourcing in marketing and the trends that have companies turning to overseas suppliers for
Yesterday, we made a discovery that appealed to us from just about every imaginable angle. Ad executive Alex Bogusky has introduced a new video for a campaign called the "Made Movement," advocating for consumers to buy American in an effort to decrease unemployment and r
After several months of development, tweaking, and improvements, our brand new website has finally launched! The new site is a great example of the modern, custom websites we build for our clients, focusing first and foremost on a providing a positive user experience (UX). While we’re all delighted with the new site design, we would love to hear from you with any feedback – flattery and frust
Jakob Nielsen has long been the authority on user experience and information architecture. This article is a GREAT read…you will learn how your visitors behave when they are on your site and why. Here at ImageWorks we spend a lot of time determining the customer's likely behavior, designing pages to interact in a way that is mostly likely to encourage conversions.
Your website is like a storefront, the face your business presents to any potential customer who finds you online, in search engine results, on a local directory, in ads, or by remembering the URL from your offline marketing materials. In order to succeed, you want to make sure that your business presents itself as trustworthy and reliable.
You just cant say that! One of the hardest subject matters for us to honestly address with clients is the appearance of their corporate logo. For many business owners their logo is like a child and they’re understandably protective of it and find it nearly impossible to see the reality that their logo just might be well, ugly...
There are so many different facets of online marketing that it can be difficult for companies to determine an appropriate budget. Without careful planning, things can quickly spiral out of control with various services vying for every dollar you have. While we can’t tell you how much to spend, we can tell you the most important components of any internet marketing plan so that you can take th