When was the last time you watched a video that popped up on the homepage of a site you were visiting? If you're like most web-savvy consumers, you probably can't remember. We've come to think of homepage video as long, boring, and repetitive. When time is in short supply, we want to find the information we came for and move on.
When it comes to choosing colors for your website, there's no one-size-fits-all formula for success. However, tossing up a site that matches your CEO's favorite colors is probably not the best option. A lot of time has gone in to studying color theory, and we've learned that numerous factors can dramatically impact the number of conversions you get (and conversions = cash).
In many local areas, especially in the Northern Virginia / DC Metro area, your business will need to reach a large service area, including many cities, towns, neighborhoods, counties etc. Yet your physical location may only be in one of these areas, or perhaps in just a few. How can you rank in areas where you don’t have an office? It’s tough!
Custom designed and built web sites differ from commodity products such as DIY (Do-It-Yourself) web sites and pre-built website templates in that the website process starts with a full discovery process and transcends in to strategy, conversion planning, and goal setting.
This week, a California court ruled that popular review giant Yelp has the legal right to manipulate the business ratings and reviews that appear on its site. The lawsuit was prompted by allegations that Yelp had begun altering content to promote its paid advertising program.
In big business today, the role of Chief Marketing Officer (CMO) is increasingly positioned as a critical one when it comes to corporate success. Today’s buyers are savvy, demanding, and connected – a dangerous combination for the companies striving to keep them happy in a competitive market.
If your website is still sporting a traditional design, it’s not a matter of when the Grim Reaper’s going to come calling but how soon. Sluggish concepts that don’t adapt to ever-changing customer behaviors are a thing of the past, but there’s an emergent design approach that can give your site a whole new lease on life — Evolutionary Web Design (EWD).
Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each social site attracts a different kind of audience. When it comes to marketing, it’s important to know your audience, as well as know how to reach out specifically to them.