Over the past several months, Facebook has been releasing more and more information about Graph Search, a new product that FB says has been in the works for several years. This leaves us with two big questions.
Even Mad Men’s Don Draper would feel out of his element in today’s fast-paced marketing world. New trends are always emerging, especially when it comes to building your brand and increasing your presence online. That’s why we’ve created this brief look at the best marketing tactics modern businesses are using to get noticed and stay relevant.
As smartphones and tablets continue increasing in popularity, responsive web design (RWD) will continue to be an important part of every site hoping to succeed in a mobile market. Using RWD to create one beautiful, functional site that works as well on a phone as it does on a desktop is far and away the option we recommend for companies that are building their web presence from the ground up.
To start, you can check out the “free” or absurdly cheap offers available from companies like Web.com, Network Solutions, and even Verizon. But didn’t you ever learn that there’s no such thing as a free lunch? Likewise, I can promise you, there’s no such thing as a free site…and here is why you should NEVER use a free or even a cheap web site design service:
With so many local directories competing with one another, the task of signing up for and maintaining business profiles on each one could easily become a full-time job. It’s tempting to slack off and allow the listings to manage themselves.
In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names. Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable and engage customers in a world that was almost exclusively print-based.
I had just opened my new iPhone 5 case to discover an entirely new charge adapter. I was not happy about this at all. I was already heavily invested in the old adapter “accessories” like chargers, clock alarms, games, Bose Audio devices, etc. Why the change?