Advice for government contractors web sites and marketing

Attention Government Contractors: Don't Neglect Your Web Experience!

Posted by Jess December 10, 2014

How does the government find vendors? How does anyone find anything these days? We Google – and so does our government!

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Google office - credit to Wataru Ozaki, https://www.flickr.com/photos/ozaking/3807417/in/photolist-kvP8-LTjUy-4JEFi9-4JEGYN-4JArVr-4JEFiW-4JAqPt-4JEFk1-dFCCcu-4JEEbu-jX5RLq-4JAtzv-4JAqNn-cq1k5s-LTCbN-4JEGXQ-3iE9i-97JjEh-aYQiSz-4YoYL-67uHuy-67qv6D-97JaCb-jChsnH-jCm1Ad-jzRa44-2zqrA-jCnpCW-jB339z-jB1Txk-jCm9CW-aYQiPT-aYQiUV-aYQiND-97FdMT-67XQQe-8L9LkZ-LTefL-8L9LpD-97FdRx-97Fdx2-97JjQS-97FdUi-97JjJf-97FdWF-dK6sFk-bg4YcK-hzwve-jCjDhJ-jCmTVE

Branding Lessons from 5 of the Most Attractive Companies for Employees

Posted by Jess December 2, 2014

This is a guest post contributed by Abby Perkins.

The job market is competitive, and that's not going to change. In order to attract and retain the best employees, businesses not only have to offer great benefits and provide a great place to work – they also have to know how to market themselves as employers.

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Advanced SEO for content, blogs, and articles.

On-Page SEO Part 2: Optimizing Each Piece of Content for Search

Posted by Jess November 18, 2014

In our last article, we discussed all of the major components of on-site search optimization, starting with behind-the-scenes meta data and moving into each part of the visible page content (headers, text, and images).

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On-page SEO ranking factors and optimization

On-Site Search Engine Optimization: The First Steps In Optimizing A Site

Posted by Jess November 18, 2014

Google considers thousands of factors when deciding where to rank a website for various search terms. Even the best SEOs don’t know every single ranking factor, and to make things even more interesting, Google is constantly changing and reevaluating in order to improve its algorithm.

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How to spend your marketing budget

Part 2: You Have a Marketing Budget - Now What?

Posted by Jess November 18, 2014

Setting a marketing budget for your business is only the first step toward success. Once you’ve determined how much you can afford to spend, you need to decide how much of your budget to devote to various marketing opportunities.

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SEO firm ranking factor used for optimization

Understanding Important Search Ranking Factors

Posted by Jess November 6, 2014

Every year, our favorite SEO research tool, Moz.com, surveys hundreds of search engine optimization professionals to get a sense of how they're handling Google's algorithm updates. While the survey isn't collecting factual data on what works and what doesn't, it's a good way to see what reputable SEOs are doing (and avoiding). 

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Setting a marketing budget for your business or company.

Setting the RIGHT Marketing Budget for Your Business

Posted by Jess November 4, 2014

There’s an old adage that says, “You have to spend money to make money.” While that’s certainly true, even the most successful businesses have to be careful just how much they spend in their quest to turn a profit.

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Retarketing ads are creepy but they drive conversions.

When Creepy Converts: A Halloween Story About Retargeting Ads

Posted by Jess October 30, 2014

You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind you a few seconds later. You turn right. There they are again. Eventually, you start to feel like you’re being followed.

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Timeline for building and launching a great custom website

Building Great Websites from Scratch: A Timeline

Posted by Jess October 25, 2014

Building your brand's presence on the web is a huge undertaking, and our clients often wonder what to expect when they begin the journey. There are many steps between confirming your logo and launching your site, but here at ImageWorks, we have things down to a science!

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Video for social media marketing purposes

The Social Video Starter Guide

Posted by Jess October 21, 2014

Guest post and infographic contributed by Ivan Serrano.

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