Corporate storytelling is one of the standout methods that major companies use in order to promote their business further and engage their audience. The main purpose of corporate storytelling is to generate conversions via storytelling while enticing people to check out their products and services.
Sitting here in the comfort of our Chantilly, VA office, just a few miles away from Washington D.C., it’s easy to see how privileged we all are. We work in a comfortable environment, we walk just a few steps to the kitchen to get snacks throughout the day, and when the workday ends, we drive home to our warm houses, full of material comforts.
When you use a do-it-yourself website builder, you better be prepared to act as a brand strategist, graphic designer, web designer, UX expert, copywriter, and marketing professional – while still carrying out the day-to-day operations of your business! Is it worth it?
Things are quiet now, but it won't be long before trade show season is upon us once again! January is a great time to start preparing, deciding which shows to attend, and making a plan to market your organization before, during, and after every show.
Whether you're launching a new site or simply trying to get better results from your existing site, you know that a big part of your success will come from ranking well in Google's organic search results. Most web pages won't be able to do that without a lot of behind-the-scenes blood, sweat, and tears in the form of Search Engine Optimization or SEO.