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custom web design firms avoid stock photography

Cliched Stock Photography - And Why Good Designers Avoid It!

Posted by Jess February 14, 2014

Stock photography permeates the advertising industry like a rotten egg.  We've all seen these overused images in email newsletters, on websites, even in fliers and postcards that we receive offline.  The pictures that aren't overused tend to be completely absurd.  Check out those overly enthusiastic business people.  Did they all get raises?  Is it hump day again?  Maybe Joe from accounting bro

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Branding Lessons from Security Companies

Posted by Jess February 11, 2014

Branding is a double-sided coin. When you see a good brand, you know it. When you see a bad one, you know it. The constitution of a brand – the stuff that really gives it zest – is tough to pinpoint unless you have years of experience and a nose for the business.

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Killing the Global Navigation Bar - A Trend to Avoid

Posted by Jess February 10, 2014

Recently, websites have begun removing the classic global navigation bar in favor of drop down menus that reveal various product categories and sometimes even lead to larger submenus.  A new

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Website design updates

When’s the Right Time for a Website Redesign? A Question Worth Asking

Posted by Scott January 23, 2014

The answer to this question depends on a lot of factors: technology, online strategy, changes in your services—just to name a few. And when making technology decisions, it never hurts to ask, “What’s everyone else doing?” Not that you should strive to be imitative—far from it—but trends can reveal a lot about how (and when) to put you’re your best digital foot forward.

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Internet Marketing and Web Design in 2014

2014 Web Design & Marketing Predictions

Posted by Jess January 3, 2014

The start of a new year can be a fun time to reflect on the past and plan for the future.  In 2013, we had the pleasure of welcoming some interesting new clients to our firm, and we continued our efforts to cultivate the best creative design and marketing talent in Northern VA.  Now, as we prepare to welcome a new year, we look forward to the excitement and challenges it will b

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Web Design Firm Services and Plans

The 12 Days of Marketing & Web Design

Posted by Jess December 19, 2013

When you hire a custom web design firm, you need to know that you’re working with someone who can provide you with the best User Experience (UX) design, strategic marketing plans, quality content … and a partridge in a pear tree.  To help you choose the right agency, we’ve put together this helpful holiday list of everything your full-service web

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User Experience Custom Web Design

User Experience Web Designers: Do You Know How to Annoy Us?

Posted by Jess December 12, 2013

Our Director of Creative & UX (User Experience) just passed along this great commentary, and we wanted to share it with all of you.

How to Annoy a UX Designer

Want to learn the best ways to irritate our friend Dan?  Study up, and then give us a call!

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Professional Custom Web Design is Best!

Do-It-Yourself vs. a Professional Web Design Company: And the Winner Is ….

Posted by Jess November 18, 2013

A number of popular companies offer hopeful bloggers and online entrepreneurs the opportunity to design their own websites.  They promise that it’s so easy even a monkey could do it, and people rush to sign up.  The cost of professional web design is steep – we aren’t going to lie to you – and many start-ups are looking to save money wherever they can.

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Video Sharing Takes on a Crucial Role in Marketing

Posted by Jess November 12, 2013

A recent Pew Research Center survey tells us that video sharing among adult internet users has DOUBLED since 2009.  Today, 31% of people are likely to share or post video content online. 

What does this mean for your business?  Clearly, customers love videos! 

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VA Web Design Firm Remodeling Plans

Look Out - Construction Ahead!

Posted by Jess November 6, 2013

ImageWorks is under construction.  No, not our website (that's always evolving!) but the actual office space here in Northern Virginia (Chantilly, to be exact) where we produce custom websites and market great businesses and organizations.

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