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Former Ad-Exec Inspires Us to Buy American

Posted by Jess August 22, 2013

Yesterday, we made a discovery that appealed to us from just about every imaginable angle.  Ad executive Alex Bogusky has introduced a new video for a campaign called the "Made Movement," advocating for consumers to buy American in an effort to decrease unemployment and r

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Link-Building and Content: The Right Combo for Getting Found Online

Posted by Jess July 26, 2013

In a recent interview, Eric Enge of Stone Temple Consulting asked Google’s Matt Cutts a question that weighs heavily on the minds of today’s SEO professionals: “Is link building illegal?”

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Welcome to our new site!

Posted by Jess July 22, 2013

After several months of development, tweaking, and improvements, our brand new website has finally launched!  The new site is a great example of the modern, custom websites we build for our clients, focusing first and foremost on a providing a positive user experience (UX).  While we’re all delighted with the new site design, we would love to hear from you with any feedback – flattery and frust

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How website content, design & layout affects your business…and why you should make it a top priority in 2013

Posted by Scott June 25, 2013

Jakob Nielsen has long been the authority on user experience and information architecture. This article is a GREAT read…you will learn how your visitors behave when they are on your site and why. Here at ImageWorks we spend a lot of time determining the customer's likely behavior, designing pages to interact in a way that is mostly likely to encourage conversions.

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Building Trust with Logos & Graphic Design

Posted by Jess June 25, 2013

Your website is like a storefront, the face your business presents to any potential customer who finds you online, in search engine results, on a local directory, in ads, or by remembering the URL from your offline marketing materials.  In order to succeed, you want to make sure that your business presents itself as trustworthy and reliable.  

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Organic Search Accounts for 94% of Clicks

Posted by Jess June 25, 2013

A new infographic focused on search behavior in the United Kingdom illustrates some interesting insights into the ways people are using Google today.  

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Is your logo UGLY or just out of date? When should you refresh your logo?

Posted by Scott June 25, 2013

“Your baby is ugly.”

You just cant say that! One of the hardest subject matters for us to honestly address with clients is the appearance of their corporate logo. For many business owners their logo is like a child and they’re understandably protective of it and find it nearly impossible to see the reality that their logo just might be well, ugly...

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Creating a Results-Oriented Online Marketing Budget

Posted by Jess June 25, 2013

There are so many different facets of online marketing that it can be difficult for companies to determine an appropriate budget.  Without careful planning, things can quickly spiral out of control with various services vying for every dollar you have.  While we can’t tell you how much to spend, we can tell you the most important components of any internet marketing plan so that you can take th

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MAG America to Host 3rd Annual Golf Fundraiser

Posted by Jess June 25, 2013

ImageWorks Creative is pleased to announce that we will once again be sponsoring a hole at the 3rd Annual MAG America Open, taking place on June 10th at the Greendale Golf Course in Alexandria, VA.

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Google+: Weak Social Network or Critical Marketing Tool?

Posted by Jess June 25, 2013

I have a confession to make.  I hate Google+.  Thanks to some business connections, I was among the first to receive an invitation when the service launched, and at the time, I was excited to give it a try.  Two years later, I find myself as unimpressed as I was when I first logged in.  As social networking sites go, G+ is cumbersome and inconvenient.

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We are ImageWorks Creative, an award-winning web design firm, branding and marketing agency located in the Washington DC Metro area in Northern Virginia. Our agency specializes in full service branding, web design and marketing services with an acute focus on results.

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