ImageWorks Creative Blog

Web3.0 Buzzword or Reality?

Posted by ImageWorks Creative Team June 24, 2022
Amidst a flurry of social media hubbub and venture capitalist pontificating, the term Web3 leaped into the vernacular in late 2021. Yet, in December, Elon Musk tweeted that the web's emerging new iteration "seems more a marketing buzzword than reality right now."  This article will briefly explain what Web3 is, its potential benefits, and what the Tesla CEO meant. Did he have a point, or was it a case of Elon being Elon?

GA4 (Google Analytics 4) is Here! Are You Ready?

Posted by ImageWorks Creative Team June 10, 2022

Google Analytics 4 (formerly known as Universal Analytics, or UA) is a new type of property that offers various benefits over Universal Analytics.

Traditional Print Marketing

Posted by ImageWorks Creative Team June 02, 2022

Is Traditional Print Marketing Dead?

Most businesses have fully embraced online marketing in the digital age.

4 Powerful Content Marketing Strategies for 2022 and Beyond

Posted by ImageWorks Creative Team June 02, 2022
Your customers expect it. The algorithm demands it. Authentic, timely content can establish you as a thought leader in your industry, draw in prospects, and convert them into loyal customers.

Exciting News! Gain New Customers Through Google (New!) Ads Campaigns!

Posted by ImageWorks Creative Team May 06, 2022

Google has launched four fantastic new campaign platforms with expanded capabilities!

How to Get Started With Review Marketing

Posted by ImageWorks Creative Team March 14, 2022

Customer reviews hold a bounty of information for business owners, small and large.  A solid review marketing plan will leverage the power of happy customers into new clients.  Unfortunately, many business owner

Don’t Advertise on Social Media Without Doing This First

Posted by ImageWorks Creative Team February 23, 2022

To let you in on a little behind the scenes info, one question that comes up a lot with our clients is: should we advertise on social media? Now, we help a lot of B2B and government contractors.

How Much Does Professional Website Design Cost in 2022?

Posted by ImageWorks Creative Team February 09, 2022

If you’re looking to launch or revamp your company’s website, chances are you’ve thought, “how much does professional web design cost?” The short answer: it depend

SEM or PPC: What’s the Difference & Which One Do I Need?

Posted by ImageWorks Creative Team January 26, 2022

Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC.