When you use a do-it-yourself website builder, you better be prepared to act as a brand strategist, graphic designer, web designer, UX expert, copywriter, and marketing professional – while still carrying out the day-to-day operations of your business! Is it worth it?
Things are quiet now, but it won't be long before trade show season is upon us once again! January is a great time to start preparing, deciding which shows to attend, and making a plan to market your organization before, during, and after every show.
Whether you're launching a new site or simply trying to get better results from your existing site, you know that a big part of your success will come from ranking well in Google's organic search results. Most web pages won't be able to do that without a lot of behind-the-scenes blood, sweat, and tears in the form of Search Engine Optimization or SEO.
Marketing b2c is very different from b2b, so the focus of this article is solely on b2b (and somewhat b2g) customers. We will publish a b2c list early in 2015. It is also important note that in order for any marketing to work properly, you need solid branding and very good WUX (web user experience). All the marketing in the world won’t help a bad user experience.
In a series of events that culminated in Sony’s cancellation of the highly anticipated Christmas release of “The Interview,” data was breeched, terroristic threats were made, and theaters quickly backed down from their plans to release the film as scheduled next week.
The job market is competitive, and that's not going to change. In order to attract and retain the best employees, businesses not only have to offer great benefits and provide a great place to work – they also have to know how to market themselves as employers.