In Stowe, VT, an entrepreneur and his family decided to start a business one summer when the kids were out of school and the tourists were flocking to their idyllic mountainside town. The result was Jackwax, a gourmet snow cone shop perched along a winding bike trail. The name Jackwax is a colonial word, a phonetic translation of the Native American word for the sweet winter treat known in Vermont as sugar on snow. Jackwax wanted to get sno-cial, so we created an engaging brand for use across the web. Our work included:
- Logo design
- Landing page design
- Social profile graphic
- Marketing collateral (menu, shop signs)
Now, that's a sweet treat!