A Stowe, VT, entrepreneur and his family decided to start a business one summer when the kids were out of school and the tourists were flocking to their idyllic mountainside town. The result was Jackwax, a gourmet snow cone shop perched along a winding bike trail. The name Jackwax is a colonial word, a phonetic translation of the Native American word for the sweet winter treat known in Vermont as sugar on snow.
Jackwax wanted to get snow-cial (get it?), so we created an engaging brand for use across the web. At its core is the lovable snow cone-slurping moose, who leisurely enjoys his frosted treat atop the squeezed font of the logo that we designed. We then took the moose traveling and created a simple landing page website and social profile graphics, as well as designed the menu and signage for the shop.