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Local SEO Service & Plans

Rank higher and get found with ImageWorks custom built and managed SEO plans.

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Google Business Profile Management (GBP) + Local SEO Services

Standard
Standard
Local SEO Optimization
  • GBP initial optimization & map submissions 
  • Create & optimize one “location” page
  • Optimize meta data for your website to synch GBP KW targets  
  • 2x/month GBP postings
  • Continued “on page” GBP profile optimization 
  • Local map rank tracking.(1km Grid)
  • Up to 3 keywords
  • 2 KW tracked on GeoGrid 
Pro
Pro
Local SEO Optimization + Website SEO

Everything in the standard plus:

  • Website & GBP Interlinking
  • Local link building  (1 min per month) 
  • Geo-networks buildout & manage
  • Local map rank tracking (3km Grid)
  • Up to 6 keywords
  • 5 KW Tracked GeoGrid 
3X the Exposure!

Details for Local SEO + GBP Optimization Marketing Plan

  • GBP (Google Business Profile) initial optimization & map submissions Improve your company's online visibility with our initial GBP (Google Business Profile) optimization and map submissions. This includes optimizing your GBP listing for maximum search engine relevance and accuracy, as well as ensuring consistency of your business details across various map platforms online. We’ll help your business attract more local customers by improving your local search presence.
  • Create & optimize one “location” page Enhance your online visibility by developing and enhancing a dedicated 'location' page. This specialized page aims to boost your local search rankings and attract potential customers by focusing on SEO strategies, such as incorporating location-specific keywords and crafting compelling content that accurately portrays your business to the local community in your town or city.
  • Optimize meta data + on page content for your website to sync GBP KW targets Your metadata tells search engines what a page is about. It includes your title tag, header tags, body content, keywords and more.
  • Weekly GBP postings (Choose, 0-2x per week) (affects cost) Posting in GBP improves SEO and keyword rankings by allowing you to incorporate relevant keywords into your service, event, or special offer posts. Weekly Google Business Posts keep your profile current, providing valuable data to Google's search algorithm, boosting rankings for targeted terms and outperforming less active competitors.
  • Continued “on page” GBP profile optimization (Known also as on-page local SEO) By adding and updating content, photos, Q&A, services, products, testimonials, specials, and events. you will build a strong presence and outrank the competition. Our own secret & proven formula!
  • Website & GBP Interlinking We will create linking silos from your website to your GBP listing to boost your rankings.
  • One local press release or guest post per quarter. We will write and publish a press release with relevant terms to boost your ranks!
  • Local link building  (1 min per month) While posting and continually optimizing you GBP with the latest trends is important, links are often the most important factor in your rankings. We build relevant local inks through social signals, listings, blog posts,and many opthre of our proven tactics.
  • Geo-networks buildout & manage.
  • Local map rank tracking (1m-3m Grid) Monitoring and reporting of your rankings for selected keywords. 

HotfrogYellInsider PagesJudys BookYahoo LocalYelpYellowbotQypeSuperYPM

2024 Local Search
Ranking Factors

2024 Local Search Ranking Factors2024 Local Search Ranking Factors

Google Ads
 
Google Ads or Google Local Service Ads x4 spaces
Google Ads
Maps Listings
 
Maps listings from your Google Business Profile Plan (if optimized properly)
Maps Listings
Featured Snippets
 
Featured Snippets (Almost always Q&A, fed from blogs)
Featured Snipets
Organic Search Results
 
Organic Search Results
Organic Search Results

Choosing the right Local SEO plan for your business.

Here is what a user searching a keyword to find a business, service or product will discover (in order). 

  1. Google Ads or Google Local Service Ads x4 spaces
  2. Maps listings from your Google Business Profile Plan (if optimized properly)
  3. Featured Snippets (Almost always Q&A, fed from blogs)
  4. Organic search results

The first 3 above take up at least 3 full screens while scrolling and will get 95% or more of the clicks.

This is why all of the above needs to be factored into your overall marketing plan.

Send me a custom quote for my business 

Frequently Asked SEO Questions

How do you get your website to rank on the first page of Google?

  1. If you are looking to drive searchers to your website via a local map listing, Google Business Profile, or via local service ads (which will occupy ALL of the first page viewable area. You need a local SEO marketing plan provided by a local company you can trust.
     
  2. If you are looking to drive traffic to your service or product pages and generate more relevant traffic to your website then  you will need a SEO plan with initial SEO build out, interior page content writing, link building and SEO blogs. 

Get an instant SEO & Visibility Audit - free!

According to SEO authority AHREFS, you should expect to pay between $100 and $250 an hour for local SEO agency services, with the average SEO plan costing nearly $3,000 per month.

Some business attempt to save money by going with an overseas SEO agency, where services cost between $10 and $70 an hour. However, the outcome from these freelancers and small seo agencies can vary greatly. Any mistakes or unethical behavior by offshore contractors could get your site blacklisted from search results.

The Google Algorithm is updated daily. But ultimately Google is looking for three types of search queries:  

  1. Business Type/Navigational Query: Is the user looking for a business type, service, or products that Google understands and associates with a business type? 
  2. Informational Query: Is the user looking for a topic or trying to answer a question? If so, the algorithm will prioritize long-form subpages and blog articles with established links. 
  3. Transactional Query: Is the user looking to buy something? While Imageworks does not cover transactional SEO, we can still consult with you to orient you toward a proper solution.

According to backlinko.com, in 2023, the average Google first page result contains 1,447 words - meaning long-form content is still critical to success in the search game.

Ahrefs finds the average cost of buying a backlink from a website is $361.44, excluding labor and outreach costs.

Meanwhile, Siege Media - one of the most renowned content marketing agencies around - estimates that a reasonable long-term price per link is around $500.

Search Engine Optimization (SEO Explained)

“SEO stands for “search engine optimization.” It’s defined as: “a set of processes aimed at improving your website’s visibility in search engines (such as Google), all with the goal of getting more organic traffic.”

Essentially, SEO is about fulfilling users’ search needs by creating relevant,

high-quality content and providing the best possible user experience.”

– *Semrush (valued partner and top SEO tool )

Your website is crawled and analyzed by Google bots continually. Google changes its algorithm three to five times a day now, and of course, the secret to the algorithm is well guarded.… But we have enough data points (after doing this for 25 years!) to know how to optimize your site properly to grow organic traffic.

Your site should have a theme that captures the essence of the services you provide. Think of your homepage as the Table of Contents of a book and the subpages as chapters, filled with informative details about each service and / or product, thus showing Google that you are relevant.

Let's take a look! To provide the most useful information, search algorithms look at many factors and signals, including the wording of your query, the relevance and usability of the pages, the expertise of the sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query.

– Google

Keyword difficulty, or KWD, is a measure of how challenging it will be to rank for a specific search term or query in Google’s organic search results. SEO services typically evaluate keyword difficulty with specialized tools like Semrush, looking at factors like the domain authority, the page authority, and content quality.

The image below shows how various search terms rank in volume and keyword difficulty. You want to focus on KWD of less than 50 to have a chance at ranking on page one.

Yikes! This chart demonstrates why you need to hire Imageworks to manage your SEO. We eat this stuff for breakfast!

Get a free SEO & Visibility Audit here, instantly!

What's next?

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