An entrepreneur wanted to unite his varied business silos (bookkeeping, digital marketing, human resources, admin, mobile app design, content writing, strategy, and business credit services) under one brand. ImageWorks took the challenge and created Propel. The underlining brilliance of the brand is illustrated in the URL: propelyour.com, which encapsulates the value of all the varying business units. One company that advances your mission on the web.
We also developed a messaging strategy around the tagline, “Do what you do best. We'll handle the rest.” This was used across collateral, like business cards, and the website which we designed. We developed SEO-driven content for each of the main services subpages and created an engaging ‘About Us’ story for the brand.