Marketing

Marketing b2c is very different from b2b, so the focus of this article is solely on b2b (and somewhat b2g) customers. We will publish a b2c list early in 2015.

In a series of events that culminated in Sony’s cancellation of the highly anticipated Christmas release of “The Interview,” data was breeched, terroristic threats were made, and theaters quickly backed down from their plans to release the film as

There’s an old adage that says, “You have to spend money to make money.” While that’s certainly true, even the most successful businesses have to be careful just how much they spend in their quest to turn a profit.

In big business today, the role of Chief Marketing Officer (CMO) is increasingly positioned as a critical one when it comes to corporate success.

When you hire a custom web design firm, you need to know that you’re working with someone who can provide you with the best User Experience (UX) design, strategic marketing plans, quality content … and a partridge in a pear tree. 

A recent Pew Research Center survey tells us that video sharing among adult internet users has DOUBLED since 2009.  Today, 31% of people are likely to share or post video content online. 

In a recent interview, Eric Enge of Stone Temple Consulting asked Google’s Matt Cutts a question that weighs heavily on the minds of today’s SEO professionals: “Is link building illegal?”

There are so many different facets of online marketing that it can be difficult for companies to determine an appropriate budget.  Without careful planning, things can quickly spiral out of control with various services vying for every dollar you

Merriam-Webster tells us that “branding” is something you do to a cow with a hot iron, but in business, we have a very different definition.  BNET defines branding as:

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable and e