Linked In is now offering more publishing tools as an add-on to the “Follow Company” feature. The two new updates are:
Company Status Updates - allows Page administrators to send articles, videos or even job listings to their followers.
Certified Developer Program - network of developers who help companies use LinkedIn for campaign management, enhanced analytics and custom applications.
Why add these functions? To boost user engagement and support marketers. Is social media taking over? Perhaps not, but it is certainly driving business success. Learn more about how ImageWorks can keep you up to speed with the social media race.
You can expect to see more from LinkedIn in the near future. Mike Gamson, SVP of Global Sales told Adweek that LinkedIn is ready to vamp up advertising efforts. Their next focus will be aimed at building the “Follow Company” Feature. Fun fact: The Company Pages includes more than 2 million businesses and tens of millions of followers. How much do you think this follower base will grow next year?