EMAIL MARKETING

Email marketing is the #1 marketing strategy for most businesses of various sizes. Not only does it deliver a high ROI (as high as 50 to 1!), it’s efficient and affordable. Research shows that customers need to hear from you at least 5-7 times before they recognize your brand or take note of even one of your value propositions. Email marketing is a great way to ensure your message stays in front of your audience in media they usually check daily if not hourly.

How Can My Business Use Email Marketing?

There are several types of email marketing campaigns. See what works best for your company!

Monthly Newsletters: Making Sure Your Audience Doesn’t Forget You

These are sent to prospects, clients, and/or employees to summarize your latest news, promote blog posts, spotlight subpages, and share industry articles. We can help you develop an audience-specific strategy (or strategies!). We also design email templates, gather useful content for your readers, and manage coding and distribution.

  • We use using existing content such as blogs, articles, subpages, events, white papers and guides, videos and infographics, and resources to share from industry sources.
  • Our clients often request us to write feature articles for their newsletters. Depending on your needs, we will assign the correct writer for you and discuss pricing.

Discuss email marketing

Email Blasts: Building Loyalty & Encouraging Your Audience

Email blasts are the best way to encourage interested prospects. These are sent to your customers and/or prospects and include relevant information and special deals exclusive to that audience. We can help you build your prospect list by adding sign-up forms and lead magnets on your website and social media platforms. We will design, create a layout, code, and distribute emails as needed. You can use this for offers or to position your brand as a thought leader in your industry.

Discuss email marketing

Customer Journey Campaigns

We’re excited to help our clients implement customer journeys in their marketing! In short, these journeys are tailored to help your prospects go from discovery to purchase with targeted emails. Not only does it market to the client where they are, it can also be automated!

Click here to read more about customer journeys

How is Original Content Written?

We work with you to choose topics based on services offered, problems customers may face and how to solve them, areas of interest, special offers, and your conversion goals. We believe in brevity – highlighting the important stuff and making it easy for your audience to quickly understand who you are, what you do, and why they should act. We’ll then assign one of our best writers to draft original content that conveys the message quickly and memorably.