Google Ads, Remarketing & Social Ads

Advertising on Google

Pay-Per-Click (PPC) Ad Management & Search Ad Management

Google Search & Display Ads can produce the highest ROI in digital advertising. Search ads allow you to find in-market buyers and, by using rich visual content matched with audience targeting, you can push your display ads to your ideal user/customer.

• Custom Design & Writing for All Your Ads
  We will write all the content, which is essential to drive conversions, and design display ads of all sizes. Each display ad will often have 10 or more ad sizes.
• Manage the Bids
  These change daily. Additionally, we will remove campaigns that aren’t working as well, and add new ones based on user data.
• Set Up Conversion Goals
  By establishing trackable conversion goals, we are able to target users most likely to convert and then measure each Google Ad Group's success.
• Choose Target Pages & Create Landing Pages
  We will select an existing page on your website to target in your ads. We can also design and code one landing page to measure a single, specific conversion goal if no current pages are appropriate. This goal could be filling out a form, calling a number, downloading media, or anything else from your conversion goals. If more landing pages are needed, they will be billed at $750 per additional page.
• Google Locals Ads. These ads focus a more basic level directly from your Google Business Profile page. Although you cannot choose exact keywords your ads will instead show based on a category. The exciting thing is that your ads go ahead of organic SERPS and just below the Maps. Great position and very affordable. 

Advertising on Social Media

Digital Ads for Chosen Social Media Platforms

While search engine advertising reaches users actively looking for your services, advertising on social media reaches consumers where they spend most of their time. By increasing their exposure to your brand, you build familiarity and nudge them towards purchasing down the line. 

Best places for social ads:

• Facebook/Instagram
  The #1 social media advertising platform, by far. Good for both B2B and B2C businesses, Facebook and Instagram’s platforms allow for advanced audience targeting to find users who are more likely to  interact with your content.
• LinkedIn
  The professional networking site is best for B2B selling. If you provide services to businesses, marketing to people while they’re in their professional mindset is ideal.
• Pinterest
  These ads are great for B2C advertising and the platform has excellent audience targeting. The ads don't feel spammy, as they appear more as ideas or suggestions during a related search.
• Yelp
  Especially great for retail, Yelp is almost a must-have for any business that wants to increase foot traffic to their location.

Cost:

$1,000 for social media account set up, up to 5 ad design styles/sizes per platform, and 15% of ad spend per month for ad management and adjustments. Minimum spend of $150 per month, plus fee.