Email Marketing Lead Nurturing Program (New!)

Ok, let’s start with a little 411. We get asked all the time what we mean by “lead nurturing”. So we imagine “email marketing lead nurturing” is even more confusing…

Let us explain:

Email Lead Nurturing is the art of taking a “soft conversion” and building up trust, value and credibility through helpful email content and links to web pages, videos and interactive media.

A soft conversion is any lead who knowingly shares their email address with you in hopes of receiving more information or “staying in touch.” This could be a PDF download, a request for info, an email newsletter or blog sign up, a webinar attendance, a Facebook or Twitter following, etc.

Why is it important that you email your customers and leads with relevant content on a consistent basis?

“Without effective nurturing, such as steady contact via email...
79% of marketing leads never become opportunities!*”

*Marketing Sherpa/KnowledgeStorm

More Opportunities = More Sales.

Here is what is included in the program:

  • Goal: Your customers will receive a series of emails designed to intrigue and cultivate their interest through helpful articles, resources, guides, etc. to encourage interactions and conversions.
  • We discuss and strategize which customer pain points, interests or awareness content would be the best fit for various call-to-actions on your website. From this, we create the brief to summarize direction of first 3 articles/emails.
  • Writing and revisions for first 3 nurturing articles/emails. (500 word target or less)
  • At each quarter, we will add a new article to the series and review the performance of the past articles.
  • Setup of an iContact  account. Live reporting is available for all your campaigns! You can use any email software you prefer if you do not want to use iContact..it's only a recommendation ;-)

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

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DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

(703) 378 0000

Satellite

Washington D.C. (202) 803 7980

Richmond, VA (804) 835 6788

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