ImageWorks Creative Blog

Content is King in Marketing - But Other Departments Crave Content, Too!

Posted by Jess March 1, 2016

We’ve been in business since 1996, and “content is king” has been a guiding principle in our industry since we started. Good marketing has always been all about creating high-quality, useful content that shows an understanding of your audience. As search engines become more like humans in their ability to separate quality from quackery, it’s more important than ever to give your visitors fresh, relevant content on a regular basis.

Of course, we know all too well how easy it is for businesses to put off marketing, especially when that marketing requires a lot of time and effort. That’s why we’ve come up with a list of other departments that are counting on your quality content to drive sales and grow your business.

Human Resources: Using Content to Boost Morale & Recruit New Employees

Did you know that the right content could boost morale and improve your corporate culture?

When your company produces a truly informative article, a laugh-out-loud funny video, or an infographic that gets shared across the internet, you aren’t just marketing. You’re giving your employees a reason to feel good about where they work.

You’re also giving talented professionals a reason to work with you – without ever placing a job ad or hiring a recruiter. People want to work at companies they respect. If your content shows that you’re creative and engaging, talented people will flock to your “Careers” page.

Salespeople Need Content to Inform Prospects

The right content can turn leads into customers. Whether it’s reaching people with the right email message at the right time or producing a definitive guide that inspires confidence in your product, your sales team can use content in a big way.

Social content, when it appears on a business networking platform like LinkedIn, is a great way to begin a conversation with prospects. Simple posts that show solid industry knowledge can hook someone who already had a loose interest in your company.

From there, case studies can be an especially compelling content type for your sales department. These offer potential customers a clear look at how others have successfully used your product or service to achieve their goals.

Use Content to Offer Customer Service

Done right, an excellent product guide or an interactive troubleshooting system can dramatically reduce the amount of time spent answering customer service emails or providing phone support to struggling users.

While not everyone will immediately go online to find a solution to a technical issue, many people will. These people would prefer to find the answer themselves – they don’t want to wait for an email reply or spend time on an awkward telephone call trying to get support.

Providing a product guide, FAQ, and user-friendly troubleshooting won’t completely eliminate your need for a customer service department, but it will decrease the strain on that department and make your phone-wary customers very happy.

 

At ImageWorks, we’ve had twenty years to grow and improve our content creation strategies. Let us give your brand a jumpstart. Contact us today to get started.

GET BLOG UPDATES IN YOUR INBOX

UX & DESIGN TIPS!

Follow ImageWorks

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

Northern Virginia
(703) 378 0000

Satellite

Washington D.C.
(202) 803 7980
Richmond, VA
(804) 835 6788

Email Sign Up

Get our newsletter with design & marketing tips.

News, Updates & Offers

Subscribe to our newsletter for the latest online marketing trends, lead generation tips and special offers!

Discuss Your Project with Us Today!

GET A FREE WEBSITE HEALTH CHECK!

Close

Website Design & Web Maintenance Plans:

As a full-service agency, much of our creative work is performed via custom quotes that are based on the discussions we have with clients and their unique project requirements. However, we also offer affordable plans for both web and marketing services that offer quick turnaround and some nice costs savings.

CUSTOMIZABLE WEB TEMPLATES

An affordable option for smaller business and lean startups. We help you choose a well-built/reliable theme or use our inhouse built Drupal theme, and then customize the design and code it for you.

Details:
  • Online or in-office discovery & strategy meeting.
  • Goal Setting and setup up in Google Analytics.
  • Content optimization for home page.
  • 25 hours of custom design & coding. Add more as needed at any time.
  • Robust managed cloud hosting.
  • Monthly security updates & up to 12 hours per year for website maintenance and UX & design enhancements. Keeps your site fresh and relevant.

$3,500 Plus $150 per month

HIGHLY RECOMMENDED

WEBSITE REFRESH & SITE OVERHAUL

When we refresh or overhaul your existing website, we strategically organize your content and imagery so that customers respond more favorably – because happy customers are paying customers!

Details:
  • Review and audit your existing site
  • Discovery, navigation planning, goal setting, and Google Analytics setup.
  • Optimize homepage messaging
  • 20 hours of design and coding to enhance the website graphics and user experience on the homepage and other key landing pages and forms (additional time may be added as needed)

$4,000 Add hosting and maintenance if you prefer for us to host, provide security updates, and improve the web experience over the course of a year.

WEB EVOLUTION & MAINTENANCE

Never worry about updates, fixes or redesigns again. One low monthly price starting from $550 per month for small sites.

Details:
  • Never pay to build a new website again. We update your site for you constantly and include a yearly overhaul of the framework and design.
  • We will make any design & content changes you want us to throughout the year.
  • We point out opportunities to enhance usability based on continually monitoring how users interact and changes in trends and technology. Your site evolves.
  • Fix bugs, update, security updates.
  • New home and major design elements each year. A new look for the new year!

$550/mo Starting fee per month for smaller sites.

Still haven't found what you're looking for?

CUSTOM DESIGNED AND CODED CMS WEBSITES

Custom sites must all be built through our full discovery and design process, and don’t fit into a “plan” Contact us here to discuss a custom-built site in a CMS or Commerce product.

Starting from around $8,500

Close

Marketing Plans:

Most businesses should establish an intelligent budget for advertising their products and services. After all, you need to get in front of new potential customers! The range depends on your industry, but usually amounts to 3%-10% of gross sales. We work with you to establish a budget you feel comfortable with, and then help you pick the best places to promote your business.

ONLINE MARKETING STARTER PLAN

This plan mixes “must have” marketing services into one low cost monthly plan.

Details:
  • Organic SEO On-page Set Up for up to 10 Keywords.
  • Moz Local (SEO tool) Setup, Citation and SEO management
  • GoogleMyBusines Setup/Optimization
  • Webmaster tools (GSC) Set up and management
  • Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
  • Google Analytics set up with Goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights

$500 Set up and $500 per month

HIGHLY RECOMMENDED

ONLINE MARKETING PRO PLAN

Includes more than 2x the keywords, advanced SEO tools, heat maps, and Google AdWords management.

Details:
  • Ongoing Organic SEO Optimization for up to 25 Keywords
  • Moz Local (SEO tool) Setup, Citation and SEO management
  • Moz Pro SEO tool set up and management (advanced on page/offpage SEO)
  • GoogleMyBusiness Setup/Optimization
  • Crazy Eggs Heat Mapping of your home page. Consulting
  • Webmaster tools (GSC) Set up and management
  • Google AdWords Set up, Design & Management for up to 4 campaigns. (+15% Ad spend)
  • Facebook Ad Manager Set up and Management.
  • Google Analytics set up with Goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights

ONLINE MARKETING ELITE PLAN

Best of the best. Adds more keywords, link building, SEO articles, social media posting and more!

Details:
  • Ongoing Organic SEO Optimization for up to 35 Keywords
  • Link Building through OSE and niche directories.
  • 2 SEO articles per month posted to our business blog.
  • Social Media Plan - 2-3 Weekly updates and sharing of internal and external content.
  • Moz Local (SEO tool) Setup, Citation and SEO management
  • Moz Pro SEO tool set up and management (advanced on page/offpage SEO)
  • GoogleMyBusines Setup/Optimization
  • Crazy Eggs Heat Mapping of your home page plus 5 other pages. Consulting
  • Webmaster tools (GSC) Set up and management
  • Google AdWords Set up, Design & Management for up to 6 campaigns. (+15% Ad spend)
  • Facebook Ad Manager Set up and Management.
  • Google Analytics set up with Goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights
 
STARTER PLAN
PRO PLAN
ELITE PLAN
HIGHLY RECOMMENDED
Ongoing SEO for up to 35 keywords
10 Keywords
25 Keywords
35 Keywords
Moz Local SEO tool set up, citation and SEO management
Moz Pro SEO tool set up and management (advanced on page/offpage SEO)
Google My Business Setup/ Optimization
Webmaster tools (GSC) Set up and management
Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
Google Analytics set up with goals and synchronized with Insights so you can view your success.
LIVE reporting with our custom-built marketing platform ImageWorks Insights
Google AdWords set up, design & management for up to 6 campaigns (+15% Ad spend)
 
4 Campaigns
6 Campaigns
Crazy Eggs heat mapping of your home page plus 5 other pages.
 
Facebook Ad Manager set up and management.
 
Link Building through OSE and niche directories
 
 
2 SEO articles per month posted to your business blog
 
 
 

$500 Set up
$650 per month

(Plus 15% ad spend if enabled)

Request Pricing

 
 

 

Request Pricing

 
 

 

Request Pricing

Wait, there's more!

Our all new OfferRhino plan offers retail & B2C business and easy way to attract customers, leverage social media, increase sales and loyalty. Click here to visit the OfferRhino home page.

Please visit our content marketing page for details as there is a LOT to tell!

Please visit our email marketing page to see the various plans, most of which can be highly customized for your organization.