ImageWorks Creative Blog

Why Using a “Website Template” Is Just a BAD Idea

Posted by Migdalia December 29, 2016

 

We get it. Templates save money and time. Right? But do they really? Let’s look a bit harder.

Isn’t the best way to build a website in 2017 driven by determining FIRST what content you need to show and how you need to show it? Should all designs start with that strategy in mind? Of course! So trying to cram your content into predefined areas doesn’t make much sense.

Your website is who you are online. It’s your brand’s story, and it’s where impressions are created. But before we make recommendations let’s consider a few reasons why templates are just an awful idea to start to build your brand upon.

  1. Not unique. They are often reused and customers can smell that canned look a mile away. The Risk? A Poor impression.
  2. Space driven, not content driven. Once you buy a template you must try to cram your info into predefined areas. Fail.
  3. Extremely hard to customize. Trust me on this. You are jumping into spaghetti code here.
  4. A hacker’s dream. More templates are hacked -  especially WordPress - than any other type of site.
  5. They are SLOWWWWWWW. Templates are crammed with code you don’t need and will never use because they are trying to serve all markets. The result: sites that are 3-10x slower than the sites built from a solid platform just for your brand.
  6. Nightmare security updates. Each month Drupal and WordPress have security updates, and installing these into a theme all crammed with code is a recipe for disaster and huge tech support costs.
  7. No technical support. Who’s going to pay for your 100 lost hours of time for something you paid $20 for?

So, what are your options for a website for a new business or an established business looking to improve their online presence?

  1. Build a custom website. Start with a strategy. Build it for mobile first, then desktop. This takes time and obviously costs more money, but it is the best way to create a unique experience and make an impact on your market. You can learn more about custom websites here: http://www.imageworkscreative.com/content/custom-web-design
  2. Find a company that has its own framework. Instead of using a template, a framework uses code that is reusable without being pre-designed. It’s essentially formless. You can still design your site around YOUR content and not stuff it into predefined areas. Is it more restricting than a full custom site? Yep. But it’s still a great option when you can’t budget for a full custom site. Here is some more info about the framework we have built at Imageworks: http://www.imageworkscreative.com/content/start-template

As always feel free to call or email with questions, or you can leave a comment, praise, rant below!

Scott Margenau
CXO Imageworks Creative

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$4,000 Add hosting and maintenance if you prefer for us to host, provide security updates, and improve the web experience over the course of a year.

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  • Crazy Eggs Heat Mapping of your home page. Consulting
  • Webmaster tools (GSC) Set up and management
  • Google AdWords Set up, Design & Management for up to 4 campaigns. (+15% Ad spend)
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  • Google Analytics set up with Goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights

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Best of the best. Adds more keywords, link building, SEO articles, social media posting and more!

Details:
  • Ongoing Organic SEO Optimization for up to 35 Keywords
  • Link Building through OSE and niche directories.
  • 2 SEO articles per month posted to our business blog.
  • Social Media Plan - 2-3 Weekly updates and sharing of internal and external content.
  • Moz Local (SEO tool) Setup, Citation and SEO management
  • Moz Pro SEO tool set up and management (advanced on page/offpage SEO)
  • GoogleMyBusines Setup/Optimization
  • Crazy Eggs Heat Mapping of your home page plus 5 other pages. Consulting
  • Webmaster tools (GSC) Set up and management
  • Google AdWords Set up, Design & Management for up to 6 campaigns. (+15% Ad spend)
  • Facebook Ad Manager Set up and Management.
  • Google Analytics set up with Goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights
 
STARTER PLAN
PRO PLAN
ELITE PLAN
HIGHLY RECOMMENDED
Ongoing SEO for up to 35 keywords
10 Keywords
25 Keywords
35 Keywords
Moz Local SEO tool set up, citation and SEO management
Moz Pro SEO tool set up and management (advanced on page/offpage SEO)
Google My Business Setup/ Optimization
Webmaster tools (GSC) Set up and management
Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
Google Analytics set up with goals and synchronized with Insights so you can view your success.
LIVE reporting with our custom-built marketing platform ImageWorks Insights
Google AdWords set up, design & management for up to 6 campaigns (+15% Ad spend)
 
4 Campaigns
6 Campaigns
Crazy Eggs heat mapping of your home page plus 5 other pages.
 
Facebook Ad Manager set up and management.
 
Link Building through OSE and niche directories
 
 
2 SEO articles per month posted to your business blog
 
 
 

$500 Set up
$650 per month

(Plus 15% ad spend if enabled)

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