Google Analytics

Understanding Google Analytics GA4: A Comprehensive Guide

Posted by ImageWorks Creative Team April 25, 2023
Google Analytics 4 (GA4) is the most recent version of the analytics platform.

GA4 (Google Analytics 4) is Here! Are You Ready?

Posted by ImageWorks Creative Team June 10, 2022

Google Analytics 4 (formerly known as Universal Analytics, or UA) is a new type of property that offers various benefits over Universal Analytics.

Overcoming Analysis Paralysis

Posted by ImageWorks Creative Team June 10, 2020
Overcoming analysis paralysis isn’t as easy as commanding ourselves not to think about it. Fortunately, there are steps you can take to help head-off analysis paralysis before it can strike.

5 Helpful Tips to Prepare Your Business for Digital Transition & Positioning During Stay At Home

Posted by ImageWorks Creative Team April 28, 2020
So many companies and strategists are telling everyone that digital marketing is more important now than ever. Okay, but how many are telling you how to properly take advantage of the landscape? Our guess is there isn't many, so we compiled a quick list of what you need in your digital strategy.