Organic & Local SEO Services
Rank higher and get found with Imageworks
custom built and managed SEO plans.
Choosing the right SEO plan for your business.
Here is what a user searching a keyword to find a business, service or product will discover (in order).
- Google Ads or Google Local Service Ads x4 spaces
- Maps listings from your Google Business Profile Plan (if optimized properly)
- Featured Snippets (Almost always Q&A, fed from blogs)
- Organic search results
The first 3 above take up at least 3 full screens while scrolling and will get 95% or more of the clicks.
This is why all of the above needs to be factored into your overall marketing plan.
What does this mean
for your business?
That you should choose a plan aligned with your business goals as well as an overall marketing strategy to make sure you gain online visibility and generate relevant traffic to your website.
Google Business Profile (GBP)
Management & Organic SEO Plans
Ideal for: businesses seeking expert management of their Google Business Profile to boost traffic, rankings, and conversions via Maps Rankings.
- GBP Initial Optimization & Map Submission for Apple & Bing
- Create, optimize and maintain one location page
- Weekly GBP Postings
- Continued Google Business Profile Optimization
- GBP Continued “Off-page” Optimization
- Create, optimize and maintain one location page
- Local Map Rank Tracking
- One local press release or Guest Post per quarter.
Ideal for: businesses seeking to enhance their website's search engine presence, boost organic traffic, and ensure technical SEO and site health.
- Extensive KW research and selection
- Schema Optimization
- On-page meta data optimization for website
- Optimize site wide technical SEO
- Competitor research
- Citation Building & Management
Ideal for: businesses that want the most out of their SEO Plan, build links to increase authority and publish monthly content to increase relevant traffic.
- Extensive KW research and selection
- Schema Optimization
- On-page meta data optimization for website
- Optimize site wide technical SEO
- Competitor research
- Citation Building & Management
- Monthly SEO & Website Audits
- One “High RD” Link Built Per month
- One SEO Blog per month
Add-On SEO Services
Building
Addition
Content Creation
Enhancement
& Reporting
SEO Blog Writing
& Promotion Plan
Creating blog articles that focus on keywords and content that is relevant in your industry is the best tactic for non local SEO today. An SEO blog article's main intent is to drive relevant traffic to your site.
Using some of today’s top AI tools, we are able to determine topics that receive both good traffic and have a keyword difficulty level below 40-50.
Using these same tools our content is edited to receive a score of 90% or better based on content structure, headers, seo copy, tone of voice, readability and originality. (These factors are used to determine your rank and ability ot rank on the tops pages.)
- AI & SEO Tools To Create Rankable Topics
- All writing is done by HUMANS
- Blog Promotions to top influencers (Ping)
Frequently Asked SEO Questions
How do you get your website to rank on the first page of Google?
- If you are looking to drive searchers to your website via a local map listing, Google Business Profile, or via local service ads (which will occupy ALL of the first page viewable area. You need a local seo marketing plan.
- If you are looking to drive traffic to your service or product pages and generate more relevant traffic to your website then you will need a SEO plan with initial SEO build out, interior page content writing, link building and SEO blogs.
According to SEO authority AHREFS, you should expect to pay between $100 and $250 an hour for SEO agency services, with the average SEO plan costing nearly $3,000 per month.
Some business attempt to save money by going with an overseas SEO agency, where services cost between $10 and $50 an hour. However, the outcome from these agencies can vary greatly. Any mistakes or unethical behavior by offshore contractors could get your site blacklisted from search results.
The Google Algorithm is updated daily. But ultimately Google is looking for three types of search queries:
- Business Type/Navigational Query: Is the user looking for a business type, service, or products that Google understands and associates with a business type?
- Informational Query: Is the user looking for a topic or trying to answer a question? If so, the algorithm will prioritize long-form subpages and blog articles with established links.
- Transactional Query: Is the user looking to buy something? While Imageworks does not cover transactional SEO, we can still consult with you to orient you toward a proper solution.
According to backlinko.com, in 2023, the average Google first page result contains 1,447 words - meaning long-form content is still critical to success in the search game.
Ahrefs finds the average cost of buying a backlink from a website is $361.44, excluding labor and outreach costs.
Meanwhile, Siege Media - one of the most renowned content marketing agencies around - estimates that a reasonable long-term price per link is around $500.
Search Engine Optimization (SEO Explained)
“SEO stands for “search engine optimization.” It’s defined as: “a set of processes aimed at improving your website’s visibility in search engines (such as Google), all with the goal of getting more organic traffic.”
Essentially, SEO is about fulfilling users’ search needs by creating relevant,
high-quality content and providing the best possible user experience.”
– *Semrush (valued partner and top SEO tool )
Your website is crawled and analyzed by Google bots continually. Google changes its algorithm three to five times a day now, and of course, the secret to the algorithm is well guarded.… But we have enough data points (after doing this for 25 years!) to know how to optimize your site properly to grow organic traffic.
Your site should have a theme that captures the essence of the services you provide. Think of your homepage as the Table of Contents of a book and the subpages as chapters, filled with informative details about each service and / or product, thus showing Google that you are relevant.
Let's take a look! To provide the most useful information, search algorithms look at many factors and signals, including the wording of your query, the relevance and usability of the pages, the expertise of the sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query.
Keyword difficulty, or KWD, is a measure of how challenging it will be to rank for a specific search term or query in Google’s organic search results. SEO services typically evaluate keyword difficulty with specialized tools like Semrush, looking at factors like the domain authority, the page authority, and content quality.
The image below shows how various search terms rank in volume and keyword difficulty. You want to focus on KWD of less than 50 to have a chance at ranking on page one.
Yikes! This chart demonstrates why you need to hire Imageworks to manage your SEO. We eat this stuff for breakfast!
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What's next?
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