Organic & Local SEO Services

Choosing the right SEO plan for your business. 

Here is what a user searching a keyword to find a business, service or product will discover (in order). 

  1. Google Ads or Google Local Service Ads x4 spaces
  2. Maps listings from your Google Business Profile Plan (if optimized properly)
  3. Featured Snippets (Almost always Q&A, fed from blogs)
  4. Organic search results 

The first 3 above take up at least 3 full screens while scrolling and will get 95% or more of the clicks. This is why all of the above needs to be factored into your overall marketing plan.

What does this mean for your business? 

That you should choose a plan aligned with your business goals as well as an overall marketing strategy to make sure you gain online visibility and generate relevant traffic to your website. 

Request a SEO Proposal

Google Business Profile (GBP) Management & Organic SEO Plans

 

Website SEO Plan

Google Business Profile Optimization Plan  

Best for: 

Best for Businesses  that want their website optimized search engines, technical seo, optimized  site health and increase organic traffic.

Best for Businesses businesses that want an expert to manage their Google Business Profile and improve traffic, rankings and conversions through Maps Rankings.

Setup & Optimization

   

Extensive KW research and selection

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GBP Initial Optimization & Map Submission for Apple & Bing

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Schema Optimization iSchema markup is microdata that helps search engines parse and understand your website's and business information.

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On-page meta data optimization for website iFor your websites targeted core pages. Includes all header tag optimization and SEO site structure. You can order SEO content writing or optimization for an additional fee by target page.

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Competitor research 

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Create, optimize and maintain one location page iOne location per plan. We will create local landing pages and optimize for SEO and link it to your social accounts and GBP.

 

Optional $600 per location

Ongoing SEO Services

   

GBP Postings - Choose 0 - 2x per week (affects cost) iPosting in GBP improves SEO and keyword rankings by allowing you to incorporate relevant keywords into your service, event, or special offer posts. Weekly Google Business Posts keep your profile current, providing valuable data to Google's search algorithm, boosting rankings for targeted terms and outperforming less active competitors.

 

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Continued Google Business Profile Optimization i(Known also as on-page local SEO) By adding and updating content, photos, Q&A, services, products, testimonials, specials, and events. you will build a strong presence and outrank the competition. Our own secret & proven formula!

 

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GBP Continued “Off-page” Optimization iOff-page local SEO are online indicators (links)  and signals that boost your rank. They include things like local “signals” (links), PBN Map imbeds, niche local citation building, local signal audits, local article submissions, local press releases, local maps management, and more, and need constantly updating.

 

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Local Map Ranking (grid) monitoring and reporting 

 

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Continued Website Meta optimization iAs Google makes daily updates and ranking factors change, we adjust the SEO meta data to as needed to achieve/maintain results. We only optimize what you provide and it may be necessary to rewrite the whole page to achieve better rankings. Ordered separately.

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Optimize site wide technical SEO iSite speed, health. Structure, intent all  affect SEO. We keep you up to date and up to rank! 

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Monthly SEO & Website Audits

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Citation Building & Management i(A citation is an online mention of the name, address, and phone number of a local business). Thousands of variants exist, and each is ranked from 1 to 100 by the Google algorithm in terms of value. Most citations can be customized.

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Pricing

From $300 per month

From: $600 per month. 

Add-On SEO Services 

   

SEO Blogs iCustom researched and written by vetted team members. Highly recommended to drive traffic to your website while showing customers that you are an expert and thought leader. Add one link per month for $350 per month.  

   

New SEO Copy for Website Pages (Optional) i(based on 900 words or less)

   

Optimize SEO Copy for Website Pages. iIf your copy is too short to qualify to rank well according to our tools, we will let you know, and help you with options to expand said text.

   

One “High RD” Link Build Per month to destination page of choice i$350 per built link per month. Links affect both your domain and page rank. It is a good idea to add 1-5 links to your site per month.

   

Track, Manage and Reporting for Continued Optimization of Web or Blog Page iIf you want us to track, report and continually optimize your new copy add $100 per month per page.

   

Send me a custom quote for my business

SEO Blog Writing & Promotion Plan

Creating blog articles that focus on keywords and content that is relevant in your industry is the best tactic for non local SEO today. An SEO blog article's main intent is to drive relevant traffic to your site. Using some of today’s top AI tools, we are able to determine topics that receive both good traffic and have a keyword difficulty level below 40-50. This means you will have a good  chance to rank on the first page. 

  • AI & SEO Tools To Create Rankable Topics
  • All writing is done by HUMANS
  • Blog Promotions to top influencers (Ping)

Learn more about our Blogging Plans.

Frequently Asked SEO Questions

Which Seo Plan Is Best For Your Business?

  1. If you are looking to drive searchers to your website via a local map listing, Google Business Profile, or via local service ads (which will occupy ALL of the first page viewable area. You need a local seo marketing plan.
     
  2. If you are looking to drive traffic to your service or product pages and generate more relevant traffic to your website then  you will need a SEO plan with initial SEO build out, interior page content writing, link building and SEO blogs. 

Get an instant SEO & Visibility Audit - free!

What Is the Average SEO Cost for Professional SEO Plans?

According to SEO authority AHREFS, you should expect to pay between $100 and $250 an hour for SEO agency services, with the average SEO plan costing nearly $3,000 per month.

Some business attempt to save money by going with an overseas SEO agency, where services cost between $10 and $50 an hour. However, the outcome from these agencies can vary greatly. Any mistakes or unethical behavior by offshore contractors could get your site blacklisted from search results.

What are the types of search Queries Google Uses? 

The Google Algorithm is updated daily. But ultimately Google is looking for three types of search queries:  

  1. Business Type/Navigational Query: Is the user looking for a business type, service, or products that Google understands and associates with a business type? 
  2. Informational Query: Is the user looking for a topic or trying to answer a question? If so, the algorithm will prioritize long-form subpages and blog articles with established links. 
  3. Transactional Query: Is the user looking to buy something? While Imageworks does not cover transactional SEO, we can still consult with you to orient you toward a proper solution.

How long should my website or blog content be to help me rank well?

According to backlinko.com, in 2023, the average Google first page result contains 1,447 words - meaning long-form content is still critical to success in the search game.

Hope Much Does it Cost to Build a Quality Back Link 

Ahrefs finds the average cost of buying a backlink from a website is $361.44, excluding labor and outreach costs.

Meanwhile, Siege Media - one of the most renowned content marketing agencies around - estimates that a reasonable long-term price per link is around $500.

What is Search Engine Optimization and Why Do I Need it?

Search Engine Optimization (SEO Explained)

“SEO stands for “search engine optimization.” It’s defined as: “a set of processes aimed at improving your website’s visibility in search engines (such as Google), all with the goal of getting more organic traffic.”

Essentially, SEO is about fulfilling users’ search needs by creating relevant,

high-quality content and providing the best possible user experience.”

– *Semrush (valued partner and top SEO tool )

Your website is crawled and analyzed by Google bots continually. Google changes its algorithm three to five times a day now, and of course, the secret to the algorithm is well guarded.… But we have enough data points (after doing this for 25 years!) to know how to optimize your site properly to grow organic traffic.

Your site should have a theme that captures the essence of the services you provide. Think of your homepage as the Table of Contents of a book and the subpages as chapters, filled with informative details about each service and / or product, thus showing Google that you are relevant. This is how it looks:

How Does Google Rank Your Website? 

Let's take a look! To provide the most useful information, search algorithms look at many factors and signals, including the wording of your query, the relevance and usability of the pages, the expertise of the sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query.

– Google

What is keyword difficulty?

Keyword difficulty, or KWD, is a measure of how challenging it will be to rank for a specific search term or query in Google’s organic search results. SEO services typically evaluate keyword difficulty with specialized tools like Semrush, looking at factors like the domain authority, the page authority, and content quality.

The image below shows how various search terms rank in volume and keyword difficulty. You want to focus on KWD of less than 50 to have a chance at ranking on page one.

Yikes! This chart demonstrates why you need to hire Imageworks to manage your SEO. We eat this stuff for breakfast!

Get a free SEO & Visibility Audit here, instantly!