Local SEO Services | Website SEO & GBP

Our GBP optimization improves your company's visibility on Google and other map platforms. We optimize your listing for search relevance, accuracy, and consistency across various online platforms. This ensures your business attracts more local customers by enhancing its local search presence.

We submit your business to map platforms like Google Maps to ensure your company details (Name, Address, Phone) are consistent. This process helps your business appear in local searches and improves its ranking on location-based platforms.

A 'location' page focuses on your business's presence in specific towns or cities. By incorporating location-specific keywords and compelling content, we boost your local search rankings and attract customers who are searching for services in your area.

We optimize your website’s metadata (title tags, header tags, body content) to align with the keywords you're targeting on your GBP. This synchronization helps search engines understand what your business offers and improves rankings for both your website and GBP.

Weekly GBP posts (0-2 per week, based on your preference) keep your profile active and updated. These posts allow us to incorporate relevant keywords and engage potential customers with current offers, events, or updates. Regular posting significantly boosts rankings in local search results.

On-page optimization involves updating your GBP with fresh content, photos, services, Q&A, testimonials, and special offers. This ongoing process ensures your profile stays relevant and competitive, helping you outrank competitors with less active profiles.

We create internal link silos between your website and GBP listing, which enhances SEO and boosts your rankings by signaling relevance and authority to search engines.

Each quarter, we will write and publish a local press release or guest post that targets relevant keywords and terms. This content improves your local rankings by increasing visibility and authority in your community.

Links are one of the most important factors in local rankings. We build high-quality local backlinks through social signals, listings, blog posts, and other proven tactics, helping your business outrank competitors and gain more visibility.

We create a network of geographically relevant online properties to increase your business's local presence and signal to search engines that your business is active and relevant within specific regions.

We monitor your rankings for selected keywords using a local map grid tracker (1m-3m grid). This tool provides ongoing reporting, helping us track your performance in local searches and adjust strategies as needed.

1. If you are looking to drive searchers to your website via a local map listing, Google Business Profile, or via local service ads (which will occupy ALL of the first page viewable area. You need a local SEO marketing plan provided by a local company you can trust.
    
2. If you are looking to drive traffic to your service or product pages and generate more relevant traffic to your website then  you will need a SEO plan with initial SEO build out, interior page content writing, link building and SEO blogs. 

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According to SEO authority AHREFS, you should expect to pay between $100 and $250 an hour for local SEO agency services, with the average SEO plan costing nearly $3,000 per month.

Some business attempt to save money by going with an overseas SEO agency, where services cost between $10 and $70 an hour. However, the outcome from these freelancers and small seo agencies can vary greatly. Any mistakes or unethical behavior by offshore contractors could get your site blacklisted from search results.

The Google Algorithm is updated daily. But ultimately Google is looking for three types of search queries:  

1. Business Type/Navigational Query: Is the user looking for a business type, service, or products that Google understands and associates with a business type? 
2. Informational Query: Is the user looking for a topic or trying to answer a question? If so, the algorithm will prioritize long-form subpages and blog articles with established links. 
3. Transactional Query: Is the user looking to buy something? While Imageworks does not cover transactional SEO, we can still consult with you to orient you toward a proper solution.

According to backlinko.com, in 2023, the average Google first page result contains 1,447 words - meaning long-form content is still critical to success in the search game.

Ahrefs finds the average cost of buying a backlink from a website is $361.44, excluding labor and outreach costs. 

Meanwhile, Siege Media - one of the most renowned content marketing agencies around - estimates that a reasonable long-term price per link is around $500.

Search Engine Optimization (SEO Explained)

“SEO stands for “search engine optimization.” It’s defined as: “a set of processes aimed at improving your website’s visibility in search engines (such as Google), all with the goal of getting more organic traffic.”

Essentially, SEO is about fulfilling users’ search needs by creating relevant,

high-quality content and providing the best possible user experience.”

– *Semrush (valued partner and top SEO tool )

Your website is crawled and analyzed by Google bots continually. Google changes its algorithm three to five times a day now, and of course, the secret to the algorithm is well guarded.… But we have enough data points (after doing this for 25 years!) to know how to optimize your site properly to grow organic traffic.

Your site should have a theme that captures the essence of the services you provide. Think of your homepage as the Table of Contents of a book and the subpages as chapters, filled with informative details about each service and / or product, thus showing Google that you are relevant.

Let's take a look! To provide the most useful information, search algorithms look at many factors and signals, including the wording of your query, the relevance and usability of the pages, the expertise of the sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query.

– Google

Keyword difficulty, or KWD, is a measure of how challenging it will be to rank for a specific search term or query in Google’s organic search results. SEO services typically evaluate keyword difficulty with specialized tools like Semrush, looking at factors like the domain authority, the page authority, and content quality.

The image below shows how various search terms rank in volume and keyword difficulty. You want to focus on KWD of less than 50 to have a chance at ranking on page one.

Yikes! This chart demonstrates why you need to hire Imageworks to manage your SEO. We eat this stuff for breakfast!

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