DISCOVERY & STRATEGY PLANNING

What makes your organization tick? How do you want your company to be perceived? Before designing a website, or any other branding project, you need to start with a strategy and a plan. Skipping this crucial step is an exercise in futility that will yield disappointing results.

The More You Know...

...the better your strategy. We have a simple, proven process for getting to know you, your business, your competitors, and your industry. Below, we'll tell you how it works.

Planning Your Strategy & Implementing Your Vision

  • Identity & Mission It all starts with a chat. At our offices or yours, or even over a Google Hangout, we sit down over a cup of coffee and listen to your story.
  • Brand, Capabilities & Competition We discuss your brand and your competitors (in particular: what makes you special) and review all provided materials or decks.
  • Brand & Propositions Analysis Together, we analyze your mission and vision, as well as your services, products, and capabilities.
  • Keywords & Industry Research Then we discuss which keywords are relevant to your industry and how they will affect your content strategy (requires an SEO plan).
  • Usability & Navigation Next, we set to work planning or optimizing your website navigation based on the latest usability standards that are aligned with your conversion goals.
  • Goal Setting and Real Time Results Your goals will later be implemented in Google Analytics and our own marketing platform, ImageWorks Insights - your 24/7 window into how all your marketing, advertising, and branding activities are performing.

Start The Conversation

Are you ready to start planning your project? Let's start the discussion so we can learn your brand and business goals.

Schedule a Call or Meeting

Are you ready to chat?

Talk to us about your project!

Happy creating! For an immediate response, call us now at (703) 782-8990.

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

(703) 378 0000

Satellite

1776 I St NW
Washington, DC 20006

(202) 803 7980

Download our PDF Brochure Our "Pitch Deck”

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