Discovery & Strategy Planning

Getting to know you.

Before designing a website (or any other brand or web project) you need to start with a strategy and a plan. Not taking this step is an exorcise in futility, and will yield disappointing results.

We have a simple and proven process. Here's how it works:

  • Discuss your business and industry. We listen to you, and your story. We also will review all provided materials/decks and up to 3 competitors' websites.
  • Review your mission, vision and capabilities.
  • Discuss which Keywords (KW) are relevant to your industry and how they will affect your content strategy. (requires SEO plan)
  • Plan or optimize your website navigation based on the latest usability standards and aligned with your conversion goals. 
  • Discuss and plan your conversion and website goals. These will later be implemented in Google Analytics and our own marketing platform (ImageWorks Insights) which will show you how all your marketing, adverting and branding activities are performing.

Discuss your Project with Our Experts

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

(703) 378 0000


Washington D.C. (202) 803 7980

Richmond, VA (804) 835 6788

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