Washington, DC – ImageWorks Studio, a branding and marketing company, proudly announces the release of a new book:
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing, by popular authors Eric Taylor and David Riklan.
ImageWorks CEO, Scott C. Margenau contributed chapter 24 – Setting A Marketing Budget - to this comprehensive look into the complex world of marketing which features some of the biggest names in marketing such as Jay Conrad Levinson (of the famous the Guerilla Marketing series), Chris Brogan, Guy Kawasaki (Former chief evangelist of Apple), Dan Kennedy, David Meerman Scott, Jack Trout, Allen Weis, Aaron Wall (of SEOBook) and many more noted experts.
Some highlights from the book include: Top 10 Tips on Creating Effective Landing Pages, Guerilla Marketing Weapons, Facebook Marketing Strategies, and How to Generate Word Of Mouth Marketing. Altogether there are 50 chapters from contributing experts and authors that may be the best published compilation of traditional and online marketing advice and guidance to date.
The book is on sale now at amazon.com for $13.03 for the paperback version. The Kindle version is $9.99.