Lead Generation

Hierarchy of Google Ads: Which Ad Type is Best for Your Business?

Posted by ImageWorks Creative Team March 24, 2021
Whether you’re in a competitive market, or you’re just looking to get a competitive edge, advertising on Google is an important part of a balanced digital marketing strategy. The different types of Google Advertising campaigns can lend themselves better to different business goals and budget. So, in order to get the best return on investment, what Google Ad type is best for you
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3 Ways To Use Video In Your Marketing Strategy

Posted by ImageWorks Creative Team June 26, 2020
Using video to create a marketing message is effective because it is to the point, visual, and you can include a lot of information in a short amount of time. Video marketing has been tried and tested over the last few years, and we know that some approaches work better than others. Guest Post by Darya Jandossova Troncoso.
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Imageworks Insights is getting more INSIGHTFUL!

Posted by ImageWorks Creative Team February 21, 2020
One of the amazing tools Imageworks offers our clients is our online portal and marketing platform: Imageworks Insights. We are always working to make Insights the greatest tool in our clients' arsenal, and we detail our latest feature in this week's blog post.
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Retarketing ads are creepy but they drive conversions.

When Creepy Converts: A Halloween Story About Retargeting Ads

Posted by ImageWorks Creative Team October 30, 2014

You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind you a few seconds later. You turn right. There they are again. Eventually, you start to feel like you’re being followed. Do you drive home or do you try to get away?

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Nine Mobile Marketing Strategies You Can Implement Now

Posted by ImageWorks Creative Team October 04, 2011

We stumbled across this guy, Jason Drohn, who provides his humble insights in his Mobile Ad Guide. While he claims to be no guru, these tips sound SOLID to us. Take a look at his guide, which offers strategies that YOU can implement, ranging from mobile lead generation and commerce to pay per call ads and local marketing. Thanks, Jason; we'll be in touch.

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