SEO

SEO vs SEM: What are the Differences and Why are They Both Crucial to Website Success?

Posted by ImageWorks Creative Team April 07, 2021
The most common online visibility strategies are search engine optimization (SEO) and search engine marketing (SEM). To use them properly, it’s vital to understand the difference between the two.

Make Blogging Your Homework

Posted by ImageWorks Creative Team March 10, 2021
What kind of kid were you in highschool? I would have self identified as a newspaper kid, and my classmates would have agreed. During my time on my highschool’s paper, I developed a system for writing that has been enormously helpful in my drafting of frequent blog posts. Blogging can be a useful marketing tool for many businesses, but owners can be intimidated by the demands of a successful blog. To assuage any apprehension you might have, I’ll be sharing the steps of my blogging process with you today.

3 Ways To Use Video In Your Marketing Strategy

Posted by ImageWorks Creative Team June 26, 2020
Using video to create a marketing message is effective because it is to the point, visual, and you can include a lot of information in a short amount of time. Video marketing has been tried and tested over the last few years, and we know that some approaches work better than others. Guest Post by Darya Jandossova Troncoso.

How to Get the Best ROI for Your Marketing Strategies

Posted by ImageWorks Creative Team June 17, 2020
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.

How To Start a Company Blog

Posted by ImageWorks Creative Team May 29, 2020
Blogging is a somewhat nebulous term. It’s a popular storytelling medium that’s as vast as the Internet itself. There are lots of different aspects to blogging, but we’ve broken down what you need to do in order to easily start a company blog.

ImageWorks Offers Small Business Support - Web Design & Marketing Strategy 

Posted by ImageWorks Creative Team May 20, 2020

We know how hard Stay At Home orders have hit independent enterprises, and how difficult it is to operate without a large team or budget to fall back on.

Introducing Center for Vascular Medicine's New Website

Posted by ImageWorks Creative Team April 08, 2020

Imageworks Creative was proud to finally unveil a new website for our client, Center for Vascular Medicine, yesterday.

Writing Web Content for SEO? Keep These Simple Rules in Mind

Posted by ImageWorks Creative Team March 17, 2020

Spring Clean Your UX: 4 Game-Changing Tips!

Posted by ImageWorks Creative Team March 05, 2020
The weather is the temperature of your customers throughout the year, and like the weather it is constantly changing. Buying habits, new technology, usability shifts - they all play a role in the online customer experience. The seasons are fiscal quarters, each with new challenges and new goals.

Web Design Isn’t a Project, It’s a Process (+ New Service Announcement!)

Posted by ImageWorks Creative Team February 06, 2020

“Website design as a one-off project, updated every few years is now a ‘dead’ process.