ImageWorks Creative Blog

2010 has less than 3 weeks left...2011 is just around the corner, and with it comes new ideas, trends

and market leaders. Give your brand the fresh start it needs to get noticed next year.

I am a small business owner and have used Groupon. They published my ad and they dealt differently than what I was expecting. In the end it was not a good deal for my company, neither as business generator nor as marketing expense.

Our client is an online resource for owners, buyers, investors and renters in the condo market. This company combines specialized real estate services with an extensive search tool that uses a wide range of search parameters to locate your ideal condo. Please let us know which of these taglines you think describes our client best.

Thanks for your help!

How do you make decisions? If you’re like most people, you’ll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people have weak personalities and are easily swayed by their emotions, but this rarely happens to you.

You’ve just experienced the fundamental attribution error — the tendency to believe that other people’s behavior is due to their personality (“Josh is late because he’s a disorganized person”) whereas our behavior is due to external circumstances (“I’m late because the directions were useless”).

So how does this relate to web design?

Marketing budgets can be invested in dozens of different ways and places.

Instead of pointing fingers at managers and company owners for making "mistakes" with their money, we should be more open minded and view potential marketing investments on the basis of several key analytical dimensions.

On the 22nd of October Google had an indexing issue and a separate algorithmic change. Some of the sites associated with the indexing glitch quickly came back, whereas others seemed like they were hosed for weeks and headed toward the path of perpetual obscurity.

To give a visual of how dire this situation was for some webmasters, consider the following graphic.

As new devices, platforms, and programs enter the marketplace at a dizzying pace, it's almost impossible to stay at the forefront of what's new. In most cases, it's not even important to have the latest, greatest technology driving your website. There is, however, a baseline of functionality and usability that is surprisingly absent from many sites - even when they've just launched. Here's a quick litmus test to check your site.

Nine in 10 US adults 18-34 trust advertising at least sometimes, the highest trust level of any age group, according to results of a new advertising poll.

Where do customers look when they visit your content pages? Where do they look while using a cart? Take a look at the findings from Nielsen Norman Group's usability studies using eye tracking technology.