ImageWorks Creative Blog

Recent research shared by Chadwick Martin Bailey has some interesting statistics in regards to how internet users share content. But before we jump into the raw data, let's first explore some factors to consider:

This blog entry was contributed to Logo Design Love by David Brier of DBD International.

Everybody asks me how they should build their brand.  Well, here's a diagram of what not do!

Search Engine Optimization and Marketing can be very daunting to new webbies and seasoned optimization gurus alike. Each and every website has it's own niche and with that comes the challenge to appeal to a new audience. These are the 10 guidelines to the process that should be followed for any successful campaign.

The following is an article from Fuel You Creativity by Chad Engle.

For centuries color has been used to provide distinction between classes, businesses, kings, courts and everything else in between. So what exactly is in a color? Does it matter that purple has been used in connotations with royalty? Does it matter that most fast food places logos are red to stimulate your appetite?

So a color is a color, right? Not exactly. This article displays a few examples with switched color palettes. Do you think the brand still looks the same? Does it give off the same vibe/aura in a different color?  See for yourself...

Whether you're a small, local business, or an online giant, the basic dynamic doesn't shift. Happy customers will always bring in new customers, and it's still the best and most effective form of marketing out there.

So how do you get your customers talking about you?

Twitter is rolling out a new design and improved functionality. The expanded functions will make tweeting an even bigger part of your business and marketing plans.

Corporate blogs are alive and thriving, yet require nurturing to avoid becoming irrelevant and obsolete. Care is needed to ensure they complement, rather than compete, with an organization's initiatives on Twitter, Facebook, and other social networks.

So what are best practices for corporate blogs?

Well you don’t have to spend like the BIG BOYS for a powerful brand….but here is some insight into what firms charge for some basic services….OUCH!

Worried about changing your logo? Don’t be…

Updating your logo is part of the continual process of enhancing your brand. Most successful companies will redesign or realign their logo mark to stay consistent with the times and maintain brand identity. It doesn’t have to be a full overhaul; sometimes subtle changes, as in the Delta example will do the trick. Many customers have chosen to NOT update their logo (You know who you are! :-)) and when integrated with a new web design, the older style logos simply don’t work.