ImageWorks Creative Blog

After nearly three years of development, Drupal 7.0 is officially available. The latest release of the world's best open source content management system powers high traffic/high profile websites such as: WhiteHouse.gov, Grammys.com, Emmys.com, and many more!

Paul Rand (1914-1996) was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs’ NeXT.

Happy New Year, everyone!

First, let's quickly review a some trends from 2010 before looking ahead at trends that will shape 2011.

'Twas the week before Christmas, and all through the office...

ImageWorks has been preparing for the holidays!

We would like to take this opportunity to briefly express our gratitude for our clients and followers. You are the friends that motivate us through the snow and ice when the holiday cheer can be distracting.

2010 has less than 3 weeks left...2011 is just around the corner, and with it comes new ideas, trends

and market leaders. Give your brand the fresh start it needs to get noticed next year.

I am a small business owner and have used Groupon. They published my ad and they dealt differently than what I was expecting. In the end it was not a good deal for my company, neither as business generator nor as marketing expense.

Our client is an online resource for owners, buyers, investors and renters in the condo market. This company combines specialized real estate services with an extensive search tool that uses a wide range of search parameters to locate your ideal condo. Please let us know which of these taglines you think describes our client best.

Thanks for your help!

How do you make decisions? If you’re like most people, you’ll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people have weak personalities and are easily swayed by their emotions, but this rarely happens to you.

You’ve just experienced the fundamental attribution error — the tendency to believe that other people’s behavior is due to their personality (“Josh is late because he’s a disorganized person”) whereas our behavior is due to external circumstances (“I’m late because the directions were useless”).

So how does this relate to web design?

Marketing budgets can be invested in dozens of different ways and places.

Instead of pointing fingers at managers and company owners for making "mistakes" with their money, we should be more open minded and view potential marketing investments on the basis of several key analytical dimensions.