ImageWorks Creative Blog

The following is an excerpt from a blog post in Design Reviver by Paul Andrew.

A couple of days ago, Google introduced the Google Font API and Google Font Directory to everybody.

The Google Font API provides a simple, cross-browser method for using any font in the Google Font Directory on your web page.

The following is an excerpt from a blog post in Smashing Magazine by Aurimas Adomavicius.

If you are running a design agency, your job is very likely to combine business development, graphic design, technology and user experience design: a basketful of very different fields. When dealing with clients, one faces the challenge of clearly and effectively communicating the goals and results of the work done in these areas. In this post, we’ll provide you with some ideas on sharing information and knowledge with developers and clients — a couple of tips and tricks we’ve learned from our own experience.

Dell’s ran a couple of social media studies. One claimed that over an 18-month period, Dell’s sales increased by $1 million. However, Bad Bob belittled this claim for various reasons, the main one being that Dell did not set a benchmark prior to measuring sales. While many believe Dell’s claim, it shows direct correlation between offering discounts on Twitter and increased sales, yet it’s not an ideal study. I decided to use it as an example of success, pending investigation. Call it a desirable outcome, a goal, or an example of social media’s capabilities.

The following is a column from Smashing Magazine by Dmitry Dragilev.

In our past articles, we’ve experimented with better ways to engage users on web pages with CSS3. We love getting into the nuts and bolts of web design by showing off some nifty coding tricks. In this article we’ll take a step back to provide some reasoning for designers to embark on that next redesign.

A shift towards online marketing!  Duh, didn’t see this coming.

In a recent study of employees involved in the marketing of their company, Unica found that 85% are shifting more towards web based and online marketing. Additionally, 85% listed web based and/or online marketing as somewhat or very important.

What is even more interesting to me is that nearly 90% of these companies plan on personalizing their website towards their target market. What does that mean? I will tell you, young Jedi.

To be successful, your online brand and website have to work hand in hand to convert prospects into return customers. Lead generation and ongoing web marketing are built on a foundation of a strong online presence. The question is how much will it cost to build a custom website and a brand that delivers?

The following blog reveals the costs involved:
Cutting Costs?  Keep Marketing

Why should you use both Pay Per Click (PPC) and organic search engine optimization (SEO)?

The following is an article from Clickz by Stephanie Miller

The advent of the socially connected digital lifestyle has changed forever subscribers' expectations of the inbox as well as how brands will communicate and serve them. How is your e-mail marketing keeping up?

Mashable recently talked with Forrester Research CEO George Colony about whether or not company CEO's should be versed in social media:

Why are there so few top executives on Twitter and social media in general? What are some of the major fears and issues that are preventing that kind of adoption?: There are really three factors there: one is age. Hate to be so obvious about it, but most of these people are of the typewriter and Wite-Out generation. If you’re born in 1980 and onward you’re in the AIM generation. The next generation is the Facebook generation. The next generation after that is the iPhone generation. So only those three generations born since 1980 have lived in a world with social technology.