ImageWorks Creative Blog

How social media can drastically affect your brand image, position and growth potential.

Guest Blog By Jack Aaronson, aaronsongroup.com

How Can Your Custom Website Build Credibility and Drive Sales?

Highly Effective Habit #1: Upfront Strategic Planning

The 4 "i's" of Marketing for Maximized Conversions

Want to Increase your Online and Offline Conversions? Remember your four “i’s”!

ImageWorks Featured in Entreprenuer Online

ImageWorks recently provided tips, marketing strategies, brand awareness, and easy to make mistakes to Entrepreneur.com for their online edition.

The battle of marketing in a down economy: Flee for the hills, or charge the hill? 

In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead.  When the economy turns around, those who are prepared and ready their marketing arsenal will leap from competitors and gobble up market share abandoned by the feeble. The others?  Well, better polish up your resume.  The time is now to invest in your brand.  In our experience, it takes time and a lot of creative insight to perform the work necessary to revitalize and position a brand for increased success.

The good folks at Hubspot have an excellent tool to actually "grade" your web site. The tool measures how effective your site is in your industry and the general “webosphere”.

Selling on the web.  What could be easier?  Customers come to your web site, select what they want to purchase, complete the transaction and you get paid.  A good e-commerce design and you'll make money while you sleep, right?

A custom website design should be attractive, interactive and interesting. There is nothing worse than a plain Jane, uninspired website.